Social networks have become an integral part of digital marketing and the communities on these platforms are very demanding, they have high expectations. If you don't give them what they want, they might just turn their back on you, but what good is social media for if you end up with no interactions and no followers? Let's be honest: Not much. It is then important not to be mistaken.
1. Adapt your content to each network
At first glance, you may think that social networks are all alike: they invite people to connect with each other, interact and share what they like. However, if you take a closer look, you will see that each network has its own specificities in terms of the target group, content, language, and function.
Many people make the mistake of posting exactly the same content on several platforms simultaneously, but the majority of Internet users use more than one social network, and no one wants to receive the same message several times through different channels. It is therefore important to offer slightly different content on each platform. In addition, each time a publication does not correspond to the expectations of the target audience and does not have the expected success, you lose visibility: your future publications will be distributed less and will appear in the newsfeed of fewer people.
2. Don't create more profiles than you can handle
Listing your business on social media is free, which is why many entrepreneurs do not hesitate to create a profile on as many platforms as possible, but it is not the best way to ensure a professional presence on social networks. Before you create a profile on a platform, ask yourself: Do I have the right resources and tools to properly manage my profile on this network?
You should know that a badly managed profile can make you lose potential customers. Social networks generally have the advantage of making a company more human and more topical, but this is not the impression that it will give to Internet users if the profile they find has not been updated. for more than two years.
3. Analyze the right data
If you want to optimize your presence on social networks and you do some research on this subject, you will undoubtedly come across an article or a study that will tell you the best times of the day to post your publications. In principle, it is all motherhood and apple pie, but you should ask yourself if this advice also applies to your customers. Fortunately, you don't have to blindly follow the advice of others, because social networks like Facebook, for example, offer you quite a few statistics on your profile, including the times your followers are online.
4. Do not try to sell at all costs
All the marketing advantage of social networks lies precisely in the "network" effect: the larger your network, the more subscribers it attracts; the more followers you have, the more interactions you have, and the more interactions you have, the more followers you have.
To get the most out of this effect, you need to promote sharing within your interactions. Customers who follow you on social networks offer you a direct and privileged channel of communication with them. You can use it to keep them informed of your special offers, promote the arrival of new products, announce a change, or share news. The advantage is that the people who have decided to follow you are interested in your products and services, but you must not take advantage of this to assail them with advertisements and try to sell at all costs, otherwise they will not hesitate to unfollow your page to follow someone else.
5. Think before you act
It used to be common to comment on or reference as many posts as possible. The idea behind this technique was to try to grab the attention of other businesses and subscribers. It is true that this practice worked well at one time, especially on Instagram, but it has not been the case for a few years, and it is better to avoid using it today if you want to succeed in the long term on the networks. Social interaction with your audience and other companies on these platforms is of course essential, but these interactions must have a meaning and offer your interlocutors a personal touch. Creating ready-made answers for the questions you are asked most frequently saves you time, but you must be careful to adapt your answers to each person. Your customers shouldn't feel like they're facing a machine that sends everyone the exact same response.
