The proliferation of social media has fundamentally altered the way in which we take in news because it provides rapid access to information and serves as a venue for citizen journalism.
However, the veracity of news shared on social media platforms has emerged as a major concern in recent years. Although platforms for social media can be useful sources of news and information, they also pose issues in terms of accuracy, reliability, and the propagation of false information.
The ease with which false information and disinformation may be spread on social media platforms is one of the key concerns that we face today. It is challenging to confirm the veracity of material before it is disseminated because of the rapid pace at which content on platforms can go viral.
It is possible to transmit false or misleading news reports very quickly, which can lead to their extensive circulation and the capacity to affect public opinion. The veracity of the information shared on social media is put in serious jeopardy as a result of this.
Another difficulty is from the fact that social media sites do not provide any methods for accountability or fact-checking. Journalistic norms, fact-checking methods, and editorial oversight are all practises that are upheld by traditional news organisations.
On the other hand, social media platforms may not always have robust processes in place to guarantee the correctness and dependability of the content they publish, especially regarding news stories. This can lead to the widespread dissemination of information that has not been validated or is biassed, weakening trust in the news that is shared on these platforms.
The personalised nature of the algorithms used by social media platforms can also contribute to the establishment of information bubbles and echo chambers. The content that we encounter is tailored by algorithms based on our tastes and behaviour, so creating a filter bubble that confirms the beliefs and perspectives that we already hold.
This can result in a reduced exposure to a variety of perspectives, which in turn lowers our ability to critically evaluate material and prevents our preconceived views from being challenged.
It is essential for social media platforms, news organisations, and fact-checking institutions to work together in order to effectively solve these difficulties and increase users' level of trust in the content they read on social media.
The various social media platforms need to make substantial investments in effective processes to check the accuracy of the news items they publish and to counteract the spread of disinformation. Users also play a crucial role by actively participating in the critical evaluation of the sources of news, the fact-checking of information before it is shared, and the pursuit of reputable news channels.