First of all, the first key (which is often overlooked) is to take care of your LinkedIn profile.
We are on the B.A.BA. but your LinkedIn profile is your storefront. It is both a mini-CV that will transcribe your experience, your skills, your legitimacy, and your areas of interest.
It is a mini marketing and sales brochure. Why?
Because you have both your first and last name, and below you can have a slogan that conveys the promise of transformation that you offer to your market.
LinkedIn tagline example
For example, let's say you offer super effective slimming diets with guaranteed results. Your slogan could be "Lose 10 pounds in a week without depriving yourself". This is your business pitch.
If you are in software solutions and you offer HR solutions to reduce turnover: “Reduce your turnover by 10% without sacrificing payroll”.
Therefore, you can put your slogan, your promise, and your commercial pitch in the eyes of all just under your name on LinkedIn to start capturing attention!
Optimize your description on LinkedIn
The goal of the game once again is not to fall into the presentation of the offer, but to start from the demand (what people are looking for).
To do prospecting on LinkedIn effectively, address the request directly by explaining whom you are addressing (the specific target).
The more precise you are in defining your avatar (Persona, Ideal Customer Profile, etc.), the more the people who are in your target audience, and who will consult your profile, will understand what you can allow them to obtain/achieve.
Prospect on LinkedIn by posting original content and strategic connections
There are 2 approaches to prospecting on LinkedIn: the manual approach and the automated approach.
Let's start with the manual approach. Again, you can do content marketing. It is possible to begin to federate an audience, and to be followed by your market by offering value-added content. This is called social selling.
You can write articles, publish videos, create your newsletter, and make stories to:
Food for thought
Talk about the news about your market
Give your point of view
Explain with case studies how you have helped such and such a client to achieve their transformation…
So, it is possible to provide content that will feed/educate your audience / make them react. And which also allows you to position yourself as a reference in your market. That is to say, the person you think of spontaneously when you have an idea in mind or a project.