The word “Crowdsourcing” means “crowd-sourcing or creation”.
As its name suggests, the purpose of this practice is to solicit the opinion of Internet users in order to promote and develop a product, a brand, or a service. It is also considered to be a voluntary commitment from Internet users.
First of all, know that the opinions of outsiders are key to the success of a business. What could be better than collective intelligence, and free of charge? By appealing to the opinion and creativity of Internet users, you will have a better chance of knowing the needs and expectations of your customers.
Basically, crowdsourcing marketing is market research that consists of generating new ideas from the public and thus boosting your marketing campaign.
How does it work?
Crowdsourcing and marketing go hand in hand. With the help of new digital technologies, namely the various channels of digital communication (social networks, websites, etc.), a good number of people can take part in this challenge, this contest of ideas which aims to develop and increase the visibility of your business.
The benefits of crowdsourcing marketing
Although crowdsourcing marketing is a market study that requires in-depth research, you will no longer have to spend a fortune using one or more experts. The strengths of this system are great and satisfying for any business that knows how to effectively implement it.
The first advantage is therefore the reduction in the cost of delivery since you will be able to carry out a direct survey to your target audience. However, in order not to get out of context, try to interview as many people as possible.
Instantaneity: Calling on several expertise at once
Sales boosting: Crowdsourcing marketing? it's a whole community that collaborates with you to test your products/services, then boost their sales.
Quality tester: And it's free too! It is said that products tested directly by external customers are more likely to increase your sales and your potential customers.
