Algorithms in social media have become a big part of our online lives, affecting what we see and who we connect with. But an important question comes up: Do these programs unintentionally help create echo bubbles and make people more divided?
Echo chambers are settings in which people mostly hear information, ideas, and points of view that support what they already believe and like. Algorithms in social media are based on how much users interact with each other and how much money they make from ads.
They are made to look at user data and offer personalized content. This personalized method can improve the user experience by giving them material that is relevant to them, but it can also have effects that were not meant.
As social media algorithms learn from how people use them, they prefer showing related material to what people have already liked. This makes a "filter bubble" where people only see a small number of points of view, which reinforces their own views and ideas. In the end, people may find themselves in echo bubbles, surrounded by people who think, value, and believe the same things as them.
There are big problems caused by sound boxes. When people only hear one side of a problem, they may develop a skewed view of the bigger picture and fail to think about other points of view. This can make people even more set in their own views and less willing to have useful conversations or look for common ground.
The fact that social media sites are run by algorithms also helps spread material that divides people. Posts with a lot of drama or controversy tend to get more likes and comments, which makes algorithms highlight and spread that kind of content. This can make it easier for people with strong views and words to get heard, which can make society even more divided and hostile.
Also, the computers that run social media can accidentally make confirmation bias worse. Confirmation bias is the tendency to look for and understand information that backs up what you already believe, while ignoring evidence that goes against what you already think.
By showing users material that matches their tastes, algorithms unknowingly strengthen confirmation bias. This keeps people from hearing different points of view and makes it harder for them to think critically.
Echo chambers and division on social media sites need to be dealt with in more than one way. Platforms can do a lot to promote variety in content by using algorithms that give more weight to a wider range of points of view. Putting in place ways for people to see material that is outside of their comfort zones can help break the filter bubble and lead to more complex conversations.
It's also important to be honest. Social media sites should explain how their algorithms work and how they affect the way material is shared. Users should be able to adjust their algorithmic experience by choosing to see a wider range of material. This would help them get out of echo bubbles and interact with more ideas.