Instagram is a powerful social platform. It helps businesses of all sizes promote products and build brand awareness. In fact, more than two billion people use the app each month. The platform caters to a younger audience, especially with users between the ages of 18 and 34.
As a business owner, you may wonder how Instagram works and how it can benefit your business. While the platform has been around for some time, it's only recently become a popular place for marketers to create and distribute content.
Businesses can use the platform to showcase products, educate followers about their company, and generate sales leads. With the help of a few basic tools, you can get on the map and engage with your followers.
First, you'll want to understand your audience. The information you receive through Insights can give you a clear idea of your demographics. You can also find out who your competitors follow and see how they interact with their followers. By comparing your data, you can make better decisions about your own marketing.
After you've determined who your target market is, you'll need to create a game plan for your business on Instagram. You can start by focusing on a few key metrics: engagement rate, reach, and impressions. These three metrics will allow you to gauge the performance of your posts and determine when it's most effective to post.
Engagement rates are the percentage of your followers who interact with your content. You can track this number by looking at how many comments you receive, and then multiplying this number by the total number of followers you have. If your followers are interacting with your content, this indicates that they are paying attention to your content and taking action.
Reach is the number of unique views your content gets. This can include visitors who click through your business' profile, and people who view your content directly through Direct Message. Getting an understanding of your audience's age, gender, and location can help you optimize your posting schedule.
One of the most useful features for businesses is the ability to add shoppable posts. Instead of simply adding a link to a product, you can choose to put the cost and description of a product into the photo. Using the "shop now" option on a post will increase your likelihood of generating sales.
A great way to drive engagement is to participate in Instagram Live. Whether you're holding a contest, hosting a live event, or promoting new products, Instagram Live is the perfect place to gain hype for your business. Having a good game plan for Instagram Live can make it easier to generate sales.
It can be tricky to find the right influencers. Identifying your audience will help you select the best ones. Once you find the right influencers, you'll be able to connect with them and engage with their followers.
You'll want to consider your budget before starting an Instagram campaign. Many businesses use the links in their bio to send followers to their website or blog. Others use them to send their followers to a webinar or other campaign.