Social networks reach a very large BtoC audience. They are therefore effective for local communication and to encourage visits to the points of sale of your franchisees. But not only this!
Apart from these benefits recognized today, proposing a real digital strategy to your network has many advantages:
-Offer a service that might seem simple (A few clicks and it's posted!) while the techniques for setting up accounts and publications are increasingly complex.
-Give your franchisees more time to focus on their core business.
-Help your franchisees measure their performance in real-time.
-Help your franchisees create and maintain communities of loyal customers and brand ambassadors.
-Increase the pride of young employees in representing a brand that knows how to appear with dignity on social networks.
-Bring consistency of communication to your brand.
-Mutualize the costs to be divided then between your franchisees.
-Work on your “franchise brand” to attract new entrepreneurs.
-Prove the professionalism of your franchise, and work on its reputation.
Which social networks for your franchise?
The choice of social networks is a question of strategy. You have to think about activity, objectives, and targets, but also take into account the love you have for networks or the means you want to put into them. Facebook remains the major. Instagram and Pinterest are relevant for the visual sectors: fashion, decoration, cooking... And for a younger audience, explore the potential of TikTok or Snapchat. For BtoB communication, it will be necessary to consider a presence on professional networks such as LinkedIn or Twitter. Finally, as the enthusiasm of Internet users for video is ever more pronounced, having a YouTube channel can be strategically provided you produce quality content to feed it regularly.
Franchisor! do you have the power to do it alone?
Yes! The advantage of the Internet is that EVERYTHING is shared: tips, tutorials, ideas... Now, will you find the time? It is already essential to understand that you will be more efficient in effectively developing one or two social networks rather than wanting to be present everywhere without keeping up the pace because feeding and moderating your publications are time-consuming tasks that should not be done. underestimate. Social networks require an important watch that is often forgotten because, just for Facebook, you will not find less than 3 different back offices (the classic interface, the creator studio, and the business manager), and the techniques for posting change frequently (take the example of Facebook and carousels which are no longer used except in the case of sponsorship).