How Mobile Game Developers Can Leverage TikTok

How Mobile Game Developers Can Leverage TikTok

Gaming has become a central part of modern culture as more of our lives move online. With people spending more time connected virtually, gaming provides an engaging social activity. TikTok's new research report explores the evolving mobile gaming landscape and how developers can leverage short videos to reach players.

The report found that mobile gaming has seen tremendous growth in recent years. Four out of five gamers now play on smartphones or tablets according to the findings. Younger audiences especially prefer mobile gaming as it allows playing games on the go whenever they have a spare moment.

Contrary to past stereotypes, demographics have also broadened dramatically - nearly half of all mobile gamers are female and players come from diverse age groups ranging from teenagers to seniors.

The data revealed in TikTok's report provides useful insights for developers regarding player behavior and engagement metrics. Most mobile games are now discovered through word-of-mouth as gamers enjoy sharing their experiences and progress with friends.

Video content is also a very popular way for players to showcase new titles or updates to their social networks. Over 90% of mobile gamers reported watching gaming-related content online on a weekly basis. This highlights opportunities for marketers to introduce new titles and updates to broad audiences through creative and entertaining videos.

TikTok's short video format is well-suited for sharing gaming content due to its snackable nature. Videos of only a few seconds can be enough to build hype around new releases and in-game events. Community features on TikTok also allow developers to interact directly with fans to foster loyalty.

The social media marketing panel available provides measurement tools to help optimize video campaigns. When creating content for TikTok, the report advises focusing videos on highlights from actual gameplay, tutorials for players, or commentary from influencers to attract curious browsers to a new title. Authentic content from both influencers and the wider gaming community on TikTok tends to perform best in attracting new players.

Whether you're an established AAA studio or up-and-coming indie developer, leveraging TikTok opens the door to reaching new potential players outside your existing fan base. By understanding current trends in mobile gaming audiences and how early adopters engage with games on social media, you can craft video marketing campaigns that help titles cut through the noise.

Successful community building on TikTok requires experimenting with various video formats and influencer creators. For tailored SMM services to help gaming brands succeed on TikTok, be sure to check out Great SMM. Their expert panel provides strategic planning, content creation, and campaign management to help clients engage new players and drive sales.

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