Whether you're a personal or a business TikTok user, you've probably noticed the many changes to the platform's rules governing music use. These changes have been confusing for users. They've also been criticized by music publishers, who say TikTok is not doing its due diligence to make sure it's not using music that's legally protected.
The biggest change is that TikTok will now only allow businesses to use royalty-free music in their ads. They've also introduced a commercial music library, which is designed to make the licensing process easier for businesses. This library contains a trove of free music for brands, agencies, and other companies to use. This library can help them avoid the headache of music licensing and focus on creating content.
The commercial music library is a hefty one. It features a large selection of high-quality, royalty-free music from sound publishers all over the world. You'll be able to search the library and browse through a collection of more than 150,000 tracks. TikTok has also partnered with six certified sound partners, which allows the platform to guarantee that the content it provides to its users is legally licensed. This also includes a sound effects library.
The commercial music library is a great resource for brands to find royalty-free music that they can use for their next TikTok campaign. The library is free to use in TopView ads, and it's also available through the TikTok Ads Manager. Businesses can schedule posts up to 10 days in advance, and display a business website link and email address on their profile. However, if you want to take advantage of the commercial music library, you'll need to sign up for a TikTok business account.
To use the CML, you need to designate the track you want to use for commercial purposes. This is the best way to make sure you have the rights to use the song in your video. To do this, tap on the three horizontal lines on your profile page. After that, you'll be asked to accept the Music Usage Confirmation.
As for the commercial music library, you can use it to create organic content, and you'll be able to take advantage of the library's wide selection of high-quality royalty-free music. However, you won't be able to use the commercial music library to duet with videos that have GML music.
TikTok has also changed its rules regarding the best practices for using sounds in ads. This change has left many users confused and confused about the best ways to use sounds in ads on TikTok. For the best results, you'll want to use a song with a clear license. It's also wise to avoid using popular songs in your ads. While it may be tempting to use the same song that you've been using for your videos, you're likely to cause copyright infringement issues with the original producers. If you're not sure whether you're using the right song for your video, it's best to contact TikTok's customer support team for advice.