How to evaluate an influencer?

How to evaluate an influencer?

The analysis of an influencer is marked by 3 main areas of reflection, punctuated by qualitative and quantitative criteria. Each step aims to confirm the relevance of the influencer, the quality of their audience, and their actual performance.

1. The relevance of the influencer

As a brand or organization, you have asked yourself what your strategy is and what objective(s) you would like to achieve. At this stage of your selection of content creators, you will have to answer these 3 essential questions:
• What is your brand identity?
• What are your values
• What is your personality?
This reflection will then allow you to check whether the influencer is in line with these elements. It is imperative to check the consistency between the influencer, and more particularly his/her personality and his/her editorial line, with your brand or your business.
To do this, you have to dive into the themes that the influencer addresses in their content. We also pay attention to the tone and style he/she uses. This step aims to assess the match between the influencer and the value ​​of your brand.

2. The quality and consistency of its audience

It is equally important that the influencer's audience matches your brand and is part of the target audience for your message. To assess the audience, there are many tools that provide direct access to analysis criteria. Thus, in one click, you can access information on socio-demographic aspects of the audience such as age, gender, but also location.

3. Performance statistics

To evaluate your influencers, you can rely on numerical indicators called KPIs. Among the main statistics, we find the reach metrics. The indicators gather the number of followers, the number of impressions of the post, or the number of views of the videos. The reach then corresponds to the number of people who are affected by the influencer's publications, naturally or by paying.
There are also engagement statistics. Engagement brings together all the reactions obtained by a publication. It considers the number of shares, comments, Likes, and clicks on the content. Based on the number of reactions, the engagement rate is calculated. This KPI is very important because it measures the reaction of the target regarding the content. The engagement rate is one of the most important criteria for brands when choosing influencers.
When you dive into the statistics, it is important to go around all the social networks on which the influencer is present. An influencer is not active or influential in the same way on all of his/her social media accounts.

Most trustable smm panel on market on greatsmm you can find anything you need with great support quality and cheaper price.

Facebook Twitter Instagram