Choosing the best time to post on Facebook can help you gain
more exposure, increase engagement and build an audience. If you want to reach
as many people as possible, it's essential that you know when your audience is
most active. In order to find the best time to post, you will need to gather
data from your own Facebook analytics, and research when your audience is most
engaged.
The best time to post on Facebook depends on your audience,
industry and type of content. If you're a media company, for example, it's
important that you post news when people are most active. That means posting
news when people are waking up in the morning, going to lunch and returning
home from work.
If you're an education institution, you may want to post
content during breaks, as students often get home from school. You can also
experiment with different posting times, as certain days of the week may be
more popular for posting than others. It's best to start by posting at a
certain time each day for at least three to four weeks to see when your
audience is most engaged. You can then use this data as a basis to develop a
content schedule that fits with your audience's schedule.
You will also want to consider your audience's time zone. If
your audience is in California, for example, the best time to post on Facebook
is in the morning, at 9:00 AM Pacific Daylight Time. If your audience is in the
Midwest, for example, the best time to post is at 2:00 PM Central Time. This
means that you need to post multiple times if you want to get maximum exposure.
If you're looking to get more likes on Facebook, you may
want to post during the day, as the engagement level is generally high during
the morning hours. If you're aiming to get more engagement, you should also
consider posting at night. However, if your audience is mostly online during
the day, it may be difficult to get the same level of engagement at night. This
means that you'll want to post during the morning hours and experiment with
different posting times to find the best time to post.
Sprout Social has found that the best time to post on
Facebook is around 3 a.m. on Tuesdays and Wednesdays. Similarly, Influencer
Marketing Hub found that the best time to post is around 11 a.m. on Wednesdays
and Saturdays. However, it's not necessary to stick to the standard time frame.
You can use a spreadsheet to track the times you post and determine the best
times to post for your specific audience.
You can also find the best time to post on Facebook by
taking advantage of Facebook's Insights dashboard. This tool is available to
you by clicking the Insights link in the top of your page. After you click on
Insights, you can click on the Dashboard link to get a full view of the data.
