Instagram is one of the best platforms for businesses and brands to build a loyal following and create community. If you want to increase engagement on your Instagram posts, there are a few simple tricks to make your posts more interesting to your followers. Here are some of them: o Create a well-optimized profile - It should include your business name as the first part of your username. This will help people find you and your business.
Interact with your followers - Engage with your followers' accounts on Instagram and respond to their comments. This will improve your engagement rates. You can also use the smart feature of the app Sprout Social to prioritize your comments. It can help you keep track of the number of comments you've received and prioritize them for the best time to respond to them.
Use the engagement rate calculator - You can calculate the engagement rate of a post by dividing its number of responses by the number of followers. To calculate the rate of an Instagram post, divide the number of responses by the total number of followers. Then multiply the result by 100 to get your engagement rate. A good engagement rate is between three and five percent. Ensure that you know the number of your followers to get an accurate estimate of your Instagram engagement rate.
Make use of visuals - Instagram is a visual platform, so make use of pictures and captions to increase engagement on your posts. Your photos and captions should capture the viewer's attention and convey your brand intent. Captions also help drive traffic to your bio and profile.
Repost content from other sources - You can also repost content from readers or staff to increase engagement. The main purpose of UGC is to provide added value to your audience. This added value helps brands build a community. This way, you can improve your engagement rate and overall social media results.
Create giveaways - Another strategy to improve engagement is to create giveaways and promotions on Instagram. Food bloggers like EricTriesIt post contests and giveaways to their Instagram stories to encourage people to enter. Businesses can also run contests by asking their followers to like their pictures, tag their friends, or follow their accounts.
Use carousels - Carousel posts allow you to post multiple photos at once, which increases engagement. These posts are also a great way to share your story with your followers. For instance, if you have a dance studio, you can post a photo series of students dancing in a class.
Make use of story features - Instagram has introduced new features for stories. These features can increase engagement on your posts by providing interactive buttons, such as question boxes, polls, and quizzes.