Instagram is one of the best platforms for businesses and
brands to build a loyal following and create community. If you want to increase
engagement on your Instagram posts, there are a few simple tricks to make your
posts more interesting to your followers. Here are some of them: o Create a
well-optimized profile - It should include your business name as the first part
of your username. This will help people find you and your business.
Interact with your followers - Engage with your followers'
accounts on Instagram and respond to their comments. This will improve your
engagement rates. You can also use the smart feature of the app Sprout Social
to prioritize your comments. It can help you keep track of the number of
comments you've received and prioritize them for the best time to respond to
Use the engagement rate calculator - You can calculate the
engagement rate of a post by dividing its number of responses by the number of
followers. To calculate the rate of an Instagram post, divide the number of
responses by the total number of followers. Then multiply the result by 100 to
get your engagement rate. A good engagement rate is between three and five
percent. Ensure that you know the number of your followers to get an accurate
estimate of your Instagram engagement rate.
Make use of visuals - Instagram is a visual platform, so
make use of pictures and captions to increase engagement on your posts. Your
photos and captions should capture the viewer's attention and convey your brand
intent. Captions also help drive traffic to your bio and profile.
Repost content from
other sources - You can also repost content from readers or staff to increase
engagement. The main purpose of UGC is to provide added value to your audience.
This added value helps brands build a community. This way, you can improve your
engagement rate and overall social media results.
Create giveaways - Another strategy to improve engagement is
to create giveaways and promotions on Instagram. Food bloggers like EricTriesIt
post contests and giveaways to their Instagram stories to encourage people to
enter. Businesses can also run contests by asking their followers to like their
pictures, tag their friends, or follow their accounts.
Use carousels - Carousel posts allow you to post multiple
photos at once, which increases engagement. These posts are also a great way to
share your story with your followers. For instance, if you have a dance studio,
you can post a photo series of students dancing in a class.
Make use of story features - Instagram has introduced new
features for stories. These features can increase engagement on your posts by
providing interactive buttons, such as question boxes, polls, and quizzes.