One of the most popular Instagram trends is Stories. Instagram stories allow you to show off a bit of your personality and build a following. This is a great way to promote deals or products, and even create a community for your business. The best part is, these types of posts are often accompanied by interactive elements.
Getting your brand into the Stories fold has never been easier. Instagram has launched a number of new features to help you make the most of this content format. In particular, you can now tag another account in your post. These tagged posts appear to audiences on both accounts.
Another nifty feature is the "Add Yours" sticker. This sticker allows you to add a photo to the story. You can also include a link to your website, blog, or landing page
The Instagram algorithm pushes relevant content to your audience within minutes, depending on how fast you upload it. While there is no end to the amount of new features the app will continue to introduce, there are several things you can do to ensure your business's presence is optimized.
As far as the algorithm is concerned, the best way to make the most of Instagram is to focus on two key aspects of the app: Reels and Stories. A Reel is a type of video content that you can post up to sixty seconds long. They are great for people who don't have much time to devote to a lengthy video.
Similarly, a Story is a type of interactive video that notifies you when a user watches it. Videos in the Stories format are typically short and sweet. Each video lasts for just twenty-four hours before it disappears. With the help of the right hashtags, you can maximize your reach on this new feature.
Although the best way to build an audience on Instagram is through Reels and Stories, you don't need to spend a lot of money to have a presence. Some businesses are already reaping the benefits of this trend. Whether you are running a brick and mortar store, or you sell online, you can take advantage of these trends and grow your brand.
In the near future, Instagram will likely merge with Stories. The company is currently working on making TikTok-style content available to its users. But even with this, you can't expect to see it everywhere.
Other tidbits to watch out for in the coming year are the AR filters that have become available to Instagram. For example, Spark AR Studio lets you create custom AR effects. Also, check out Later Media, which produces free downloadable stickers. Finally, look into Instagram's "Explore Page" feature. There, you can find a list of nearby businesses.