The best social media contests will engage users and boost brand recognition while generating leads. However, a great contest needs to be planned well in advance and executed carefully. Here are some tips to help you run a successful social media contest:
Before you launch a contest, you need to decide what you want to offer as the prize. It should be appealing, unique, high perceived value, difficult to acquire outside of the competition and relevant to your business. You can also use social media ad targeting to optimise your giveaway to people who are most likely to enter your contest.
The length of a social media contest will affect its success, and should be planned accordingly. It should be long enough to generate momentum, create buzz and provide opportunities for engagement. But it should not be too long, as people can easily become bored and stop engaging.
Make sure that there is a clear timeframe in place for the completion of the contest and that the winner will be chosen in a timely manner. This will give participants a sense of urgency and ensure that they take action promptly.
Whether it's a caption challenge, creative answer contest or photo contest, make sure to clearly state the rules before anyone can participate in your social media contest. This will help you avoid any legal issues that may arise later, as well as making it easier to select a winner.
The prize for your social media contest should be something that will encourage participants to share their experiences with your brand on their personal social media accounts. This is often referred to as "user-generated content" and is a great way to promote your brand while also building relationships with your followers.
Choosing a theme for your contest can help you attract more entrants and increase its longevity. Whether you're running a scavenger hunt or a quiz, people will want to participate if the contest is tied to an ongoing campaign or event.
One way to boost participation is by creating a branded hashtag for your contest. Hashtag challenges have a proven record of being an effective way to reach a wide audience and promote your brand at the same time.
Scavenger hunts are a fun way to engage your target audience on social media. You can use hashtags to hide clues in posts across your channels, or you can ask entrants to guess the answer to a specific question or find specific items.
You can even create an Instagram-based scavenger hunt that will send entrants to your website for more information on the product or service you're offering. You can even encourage your scavenger hunters to submit their photos or videos for the chance to win the prize!