TikTok has an algorithm that recommends content to its users based on what they like. This algorithm is constantly changing, and there are plenty of factors that influence what you see in your TikTok feed. You can tweak this system so that it shows you the types of videos you're most interested in.
The main factor that influences what you see in your TikTok stream is engagement. Users who interact with videos and comments and watch videos in full are more likely to receive TikTok recommendations. However, if you create low quality content, you're going to have a hard time getting the attention you want.
Using hashtags is an easy way to bring exposure to your TikTok account. Use trending hashtags to increase visibility, and keep a close eye on popular content. If you post unique challenge submissions, you can also get a lot of engagement.
To ensure your content reaches the right audience, consider posting a few times a day. TikTok recommends 1-4 posts a day. This helps keep your audience engaged, which boosts the chances that your content will perform well.
TikTok's algorithm takes into account what you watch, the accounts you follow, your device, and your language preference. It also uses your social media interactions and your behavior in the 'For You' page to learn what you like. For example, if you watch a video about animals, you might see it displayed on the 'For You' page.
While the TikTok algorithm is constantly changing, there are some tips that will help you optimize your content. For example, create a shorter video that's easier for users to complete. Videos under 10 seconds are more likely to get views than longer videos. Also, try to avoid videos that look and feel the same.
Another way to maximize your exposure on TikTok is to create and participate in challenges. In addition to attracting attention, challenges can bring brand awareness to your account. As long as you follow the rules, you'll be able to take part.
Other tools you can use to boost your reach include following users, posting on a consistent basis, and interacting with your TikTok account. You can also use hashtags to find interesting content to share.
TikTok's recommendation system is similar to that of YouTube's. Similar to YouTube's, it takes into consideration what users interact with and comment on. But TikTok's algorithm differs from YouTube's because it doesn't just consider videos you've watched. Instead, it takes into account how you engage with other videos, which creators you're interested in, and how often you watch a video.