Instagram Shopping is a growing trend amongst retailers. This is because the platform allows consumers to make purchases within the app itself, reducing the time and effort involved in checkout. In order to be approved, a merchant will need to create an account and submit their catalog to a review process. It may take a few days for the review to complete.
For up-and-coming businesses, Instagram Shopping is a great option because it offers a cost-effective way to get their products onto the platform. It also allows for the promotion of product lines and new designs. A well-optimized shop will increase sales and build brand awareness.
Instagram Shops are also a good way to reach impulse buyers. Lifestyle and productivity items are ideal matches for an Instagram shop. Monica and Andy, for example, has an ecommerce shop featuring products for expectant mothers and baby clothes. The company has also been using tagged products to boost sales.
Influencers can also play a role in a successful Instagram shopping campaign. Influencers with less than 10,000 followers can help brands generate a return on investment. However, these influencers need to be active and engaged with their followers. They may be willing to cross-promote or even collaborate with your brand.
Live Selling is another option for a successful Instagram shopping campaign. Many makeup brands have found success with this feature. By leveraging the followers of popular creators, a retailer can build awareness for their products and then convert viewers to shoppers. As with any ecommerce campaign, it is important to plan ahead and publish organic posts.
To promote your Instagram shop, you can use paid advertising to drive awareness and conversions. You can also utilize user-generated content such as free samples and contests. The power of social proof is well-documented, and if you can capture a consumer's attention, they will have a better chance of buying your product.
When it comes to the ad space, Instagram ads can appear in the homepage feed and stories. In addition, you can also retarget serial scrollers. These ads can be used to advertise products in Stories or to put products front-to-face with customers. If you want to improve your ad performance, consider using a tool like Hootsuite. Using this tool, you can schedule hundreds of posts at once, which allows you to avoid having to post at the last minute.