Instagram is the ideal platform for brands looking to communicate in a more meaningful way. The site boasts a clean, well-organized grid that is perfect for visual storytelling. Its carousel feature allows users to share up to 10 images in a single post.
For brands looking to engage in a more holistic approach, the most effective use of Instagram is by building a community. This type of content drives engagement, which is key to long-term success. You'll want to spend time fostering your community, as well as paying attention to their needs.
To help you do this, you'll need a robust plan that focuses on three areas: the right social media platforms, the best way to tell a story, and the most creative ways to tell it. These tips will ensure that you're using the platform for its full potential.
Visual storytelling is the name of the game in the digital age. As such, Instagram is the perfect platform for brands looking to create content that will get the most eyeballs. Aside from being an aesthetically pleasing platform, it also has some unique features that make it a perfect fit.
One of the most enticing is the Stories feature. As of this writing, the service has more than 150 million followers, and it can be a powerful tool to help you build a community.
Another trick is the use of the right hashtag. For example, the National Forest Foundation and Boxed Water worked together to plant a tree for every picture posted with the #retree hashtag. By using the hashtag, you're able to reach a wider audience and promote a greater cause.
The best brands use their Instagram feeds to show off their employees in action. Whether it's a new product or a fun fact about their business, showcasing your staff is a surefire way to make your brand more human.
One of the best features of Instagram is the carousel, which lets you upload up to ten images in a single post. This feature has helped companies like Fitplan, which offers workout plans for top athletes, to build an engaging community.
Instagrids are a great way to display a colourful collage, especially in a world rife with clutter. These colorful creations help Taco Bell keep their brand personality in the forefront of customers' minds.
Similarly, Instagram is the perfect platform for brands that create emotionally appealing images. Aside from promoting their products, the format also makes it possible to break through the mass of content on the site. Using a curated aesthetic is one of the biggest reasons that Instagram is able to attract such a wide variety of users.
Other examples of the power of the visible include a well-timed tweet, a well-chosen quote, or a simple but useful informational graphic. While these may seem like obvious items to include in your digital marketing plan, many companies fail to take advantage of them.