Intellectual property also applies on the Internet and on social networks. However, a click on a “Share” or “Save” button is enough to access works protected by copyright without authorization and to do with them as we see fit…
Image rights allow anyone to refuse the use of their image without their authorization on all types of media.
How then do we know what we have the right to share, and use? How do you know what you can demand or refuse in relation to your image and content? Some rules are specific to each social network, we explain them to you:
You legally purchased or downloaded the content
You recorded the content with your own device
You credit the copyright holder
You add a disclaimer that you have no intention of infringing copyright
You do not intend to use this content for profit
You have modified or added a personal touch to the content
You found the content on the internet
You have seen other people posting the same content
You believe it is fair use.
If you want to share content that does not belong to you on Instagram, it is wise to ask for written permission from the author (a small private message sent is enough) and to provide, in some cases, a small budget to buy a License. There are also apps like Regram that make it easy to share content by mentioning the author's name.
The case of Facebook
Facebook is committed to helping content creators protect their intellectual property. The social network has bought the start-up Source3 which explores the content created by Internet users and manages their intellectual property.
Facebook's terms of service are clear on this: "No one may post content or perform actions on Facebook that may infringe the rights of others".
Facebook also has the Rights Manager feature which protects the intellectual property of Internet users who post images and videos on this social network. It also makes it possible to sanction people who infringe intellectual property rights.
How's it going for TikTok?
Why is it so easy for Tik Tok users to use copyrighted content then? The app doesn't disclose much of its business practices, but it has agreements with rights holders and therefore pays royalties in exchange for the ability to use music, for example. Regarding young artists on the platform, Tik Tok can use the content for free or for a small fee in exchange for advertising on the network.
Other platforms also use arrangements with artists such as YouTube or Instagram for their reels, but with much more experience and therefore precautions than Tik Tok, which is still a recent application.