While it is important to know that Medium is not a
conventional social media platform, it presents an excellent opportunity for
content marketers. The minimal design and limited formatting options emphasize
the content itself. The site will not accept Comic Sans headers, for example.
It also requires a great deal of learning before you can publish your work.
Users of Medium can also share and recommend content to
others. They can also bookmark posts and participate in comments. These are all
essential tools for ensuring your content gets the attention it deserves.
Medium also provides a data-driven approach to content. The website provides
statistics on reads, recommends, and views of posts, and it also tracks a read
ratio, which is different from views. This ratio can be used to rank stories on
When writing on Medium, the platform allows you to add tags.
These tags appear at the bottom of your stories, and when you click on a tag,
you will see related stories. If you have a large collection of stories related
to a particular topic, you can also use a hashtag.
If you're writing a blog post, Medium is a great platform to
publish your content. Unlike other social media platforms, Medium does not
require a lot of work on your part to get your work published. You can easily
copy and paste your content and post it on Medium. This is a great way to get
additional attention for your work without putting in a great deal of extra
In addition to personal use, social media has become important
for organizations. Organisations have leveraged its popularity to support their
causes and to increase brand awareness. By making an active social media
presence, these organisations can boost sales and increase traffic to their
websites. It is essential for businesses to have an active social media
One of the most popular social media sites is Pinterest.
This site is also used for scrapbooking, as people can "pin" content
to their virtual bulletin board. The demographic of this site is dominated by
females, and the majority of pins on Pinterest are related to fashion, style,
and DIY crafts. Since Pinterest users are visual, you need to create strong
graphics to get your content noticed by its users. Pinterest use has been
linked to strong retail sales.
Facebook was launched in 2004 by a Harvard student named
Mark Zuckerberg. The site has more than 1 billion users and is now the world's
largest social media website. Twitter, on the other hand, was created by an
iPhone application developer and has 335 million active monthly users. And last
but not least, it has a history of bringing together people.