In a way, Quora does fit the social media definition. Its
content is crowdsourced and peer-to-peer, and it doesn't have an editorial
board, like Facebook and Twitter. However, social networks are all about community-based
input, collaboration, and content-sharing. Despite Quora's claims, the site has
many different features that make it distinct from traditional social networks.
The Quora platform allows users to post questions and invite
experts to answer them. Its algorithm recommends relevant experts based on the
content. Moreover, users can search through answers and follow relevant
questions. This keeps the community connected, and users can upvote and
downvote others' answers. However, content on Quora is hit-and-miss. Because of
its structure, it's not very easy to generate content and communicate directly
with other users.
The best way to use Quora effectively is to engage with
potential customers and leads. This social media platform provides a unique
opportunity for brands to develop direct relationships with their potential
customers. For example, Quora users may post questions about specific companies
or products. Answering these questions and providing relevant answers will
increase your credibility.
Another major benefit of Quora is the opportunity for
networking. People can ask questions of experts in various fields and network
with other people from around the world. Furthermore, it has a thriving
community. There are over one billion active users and more than 1.5 billion
monthly visits. Most of these users come from the US, UK, and Canada.
