In a way, Quora does fit the social media definition. Its content is crowdsourced and peer-to-peer, and it doesn't have an editorial board, like Facebook and Twitter. However, social networks are all about community-based input, collaboration, and content-sharing. Despite Quora's claims, the site has many different features that make it distinct from traditional social networks.
The Quora platform allows users to post questions and invite experts to answer them. Its algorithm recommends relevant experts based on the content. Moreover, users can search through answers and follow relevant questions. This keeps the community connected, and users can upvote and downvote others' answers. However, content on Quora is hit-and-miss. Because of its structure, it's not very easy to generate content and communicate directly with other users.
The best way to use Quora effectively is to engage with potential customers and leads. This social media platform provides a unique opportunity for brands to develop direct relationships with their potential customers. For example, Quora users may post questions about specific companies or products. Answering these questions and providing relevant answers will increase your credibility.
Another major benefit of Quora is the opportunity for networking. People can ask questions of experts in various fields and network with other people from around the world. Furthermore, it has a thriving community. There are over one billion active users and more than 1.5 billion monthly visits. Most of these users come from the US, UK, and Canada.