A strong, well-optimized profile can help you build a loyal following and engage with your audience. It can also help you attract new clients and improve your brand’s reputation.
The profile photo is the first thing that someone sees when they visit your business’s page. Choose an image that is consistent with your company’s branding and reflects your personality. Your profile picture displays at 170 x 170 pixels on computers and 128 x 128 pixels on smartphones. The image should be an eye-catching shot of you or your team, a fun event or something else that is relevant to your company’s goals.
In 2016, Facebook rolled out the featured images feature, which lets you upload up to five photos that appear at the top of your profile. It’s a great way to showcase your favorite photos and show off your friends, family and followers.
Including a profile about section is a great way to connect with your fans on a personal level. Use this space to share a few words of wisdom, motivational quotes or fun facts about yourself. You can even include emojis in your about section to add a personal touch.
You can also write a short story about yourself, describing a recent life experience or your goals for the future. It’s a great place to let your personality shine, but keep it lighthearted and positive.
The about section is the most important part of your Facebook page, as it’s where your potential customers will find out more information about you and your business. Make sure you fill it out carefully and include all of the most important details, like your address, contact number, hours of operation and website URL.
A good about section can be the difference between attracting and losing potential customers. It’s essential to keep it updated with current news about your business, events and promotions.
Don’t forget to link your about section to any other professional profiles you have. This is an easy way to draw more people to your other social media platforms, where you can sell more products and services.
Adding an about photo to your profile is another great way to boost your brand’s presence and build your brand’s personality. It’s also an easy way to showcase a new product or service you’re offering.
It’s also a good idea to add a photo of you doing what you do best, as this will highlight your expertise and set you apart from competitors.
A good about photo is also a great way to attract potential customers, as it can be the difference between getting an inquiry or a sales lead. It’s also a great way to get followers to share your updates and engage with your page.
The more people you have following you and liking your posts, the more likely your posts will be shown to your followers. Facebook allows you to set up a list of pages you’d like to follow, so it’s a great way to build a following and grow your page organically.