Snapchat has become more than just a photo and video sharing app. It is currently an ideal platform for marketing. Keep in mind that almost ¾ of young people between the ages of 15 and 20 use Snapchat every day. Not to mention a considerable number of adults.
Succeed in captivating your audience and capturing a new audience
With the regular distribution of stories, it is entirely possible to develop the audience around your brand. Research has shown that in general, users do not go beyond 4 stories per day. Therefore, make sure to post 4 stories maximum. Additionally, it's a good idea to post your content in a dispersed manner, at different times of the day, and not all at once, to keep your fans engaged and on their toes.
Connect with other social media
It is essential to remember that it is your duty to inform your audience that your brand has a Snapchat account. Thus, do not hesitate to mention your Snapchat nickname as well as all the details of your account on other platforms, such as Facebook, Instagram, or TikTok.
Snap Ads are simply the only way to advertise on Snapchat. This feature allows you to spend 10 seconds of advertising in full screen mode. It is therefore a go-to tool for your in-app marketing campaigns, where you can use clickable links, music, eye-catching visuals, and more.
Snapchat Geofilters are a great way to get people to experience your brand. A Geofilter is like a normal image filter on Snapchat. The only difference is that it is specific to a specific geographic location. People near you can use this filter to discover your brand.
We could devote an entire article to Geofilters on Snapchat because there are several types: Sponsored, On-Demand and Community.
Studies have shown that Geofilters increase brand awareness the most on Snapchat.
Let your influencers do the job
If you're embarking on an influencer-based marketing strategy, don't forget to integrate Snapchat. Let your influencers take charge of your account because these people understand the tastes and desires of Gen Z better than anyone.