Mexico is not an exception to the worldwide phenomena that is social media. Social media sites like Facebook, Twitter, and Instagram have grown to be significant instruments for activism, entertainment, and communication in Mexico, where there are over 89 million internet users and 87 million active social media users.
In the late 2000s, social media sites like Facebook and Twitter started to become more popular in Mexico. With over 88 million members as of 2021, Facebook in particular rose swiftly to become the most widely used social media network in Mexico. With more than 19 million members, Twitter is also quite popular in Mexico. Instagram, YouTube, and LinkedIn are some of the more widely used social networking sites in Mexico.
The growing usage of mobile devices to access social media platforms is one of the most prominent developments in social media in Mexico. Over 95% of social media consumers in Mexico access social media using mobile devices, according to a 2020 research by Hootsuite. Due of this, mobile-only social media sites like TikTok and Snapchat—which are especially well-liked among younger users—have grown in popularity.
The expansion of influencer marketing on social media in Mexico is another trend. Mexican social media influencers, also known as "influencers," have grown significantly in importance in the marketing industry, with brands and businesses collaborating with influencers to sell their goods and services on social media. Mexican influencers are particularly powerful among younger customers and frequently have sizable fan bases on social media sites like Instagram and YouTube.
Particularly in the areas of activism and politics, social media has had a big influence on Mexican society. Twitter and Facebook have both been used to plan protests and rallies, especially in reaction to problems like injustice, violence, and corruption. To protest the disappearance of 43 students in the state of Guerrero in 2014, the hashtag #YaMeCansé ("I'm tired") was extensively used on social media. This helped draw attention to the matter on a national and international level.
In Mexico, social media has also influenced political results and shaped public opinion. Political candidates utilized social media sites like Facebook and Twitter extensively in the 2018 presidential election to reach voters and advance their campaigns. Andrés Manuel López Obrador, the ultimate victor, was well recognized for his shrewd use of social media, especially on Facebook, where he had amassed over 6 million followers.
However, social media in Mexico has also come under fire for its part in the propagation of propaganda and false information. On social media platforms, fake news and conspiracy theories are becoming more prevalent, especially in light of the COVID-19 epidemic. As a result, social media firms have implemented new procedures to delete incorrect material and partnered with fact-checking organizations to counteract the spread of disinformation.
Social media now plays a significant role in Mexican culture by serving as a forum for action, entertainment, and communication. Social media has benefited Mexican society in many ways, but it has also come under fire for its role in the propagation of false information and propaganda. To guarantee that social media platforms are utilized responsibly and ethically as they develop, it will be crucial for Mexican users, governments, and social media corporations to collaborate.