As the Internet becomes a more interactive space, so too
will social media platforms. As the Internet expands to meet users' needs and
expectations, it is important to understand how social media is shaping the
future of digital marketing. Below are five predictions for how social media and
social platforms will evolve over the next few years.
Social Media - The future of social media will focus on user
engagement and fostering conversations. With so many people on the Internet, it
is important to create content that resonates and engages. Content development
should be based on audience insights and infused with social insights. It is
also important to use a visual identity to build brand awareness and enhance
social presence.
Social Advertising - The future of social advertising will
see an increase in spending. Brands are expected to spend 11.3% of their
overall advertising budget on social media in 2021. This represents an
impressive rate of growth. While marketers are still grappling with organic
content, new formats are attracting different types of advertisers.
Social Influencers - While some businesses shy away from
working with influencers on social media, those who do are effective at
promoting products. In addition to providing a direct line of communication
with followers, these individuals can connect a brand with a broader audience
and can help establish the company's reputation as a trusted authority.
Facebook - Facebook has been a major player in the social
media landscape for years. However, in the future, the platform will continue
to shift toward focusing on user engagement and creating personalized
experiences for each individual. Users will see fewer ads and more of their
favorite content.
Instagram - Instagram is expected to grow at a very strong
rate. With over 81% of consumers using the platform to research products, it is
one of the most widely used social media channels.
Twitter - Twitter has been undergoing significant changes
under Elon Musk's ownership. Some celebrities and consumers have expressed
their discontent with the network's changes. Additionally, legislation has put
increased pressure on major platforms.
TikTok - TikTok has been growing at an impressive rate,
especially with the new features they are adding. These include search and
discovery tools to keep users engaged.
Virtual Reality - Virtual reality is predicted to play a
larger role in socializing online. A recent report from Insider Intelligence
has revealed that 39% of consumers are interested in augmented reality
shopping.
As a result of these trends, brands will need to re-evaluate
their content production and channel strategies. They will need to focus more
on engaging with their audiences, generating conversions and tracking ROI.
Developing an effective and personalized content strategy is the key to
success.
