As the Internet becomes a more interactive space, so too will social media platforms. As the Internet expands to meet users' needs and expectations, it is important to understand how social media is shaping the future of digital marketing. Below are five predictions for how social media and social platforms will evolve over the next few years.
Social Media - The future of social media will focus on user engagement and fostering conversations. With so many people on the Internet, it is important to create content that resonates and engages. Content development should be based on audience insights and infused with social insights. It is also important to use a visual identity to build brand awareness and enhance social presence.
Social Advertising - The future of social advertising will see an increase in spending. Brands are expected to spend 11.3% of their overall advertising budget on social media in 2021. This represents an impressive rate of growth. While marketers are still grappling with organic content, new formats are attracting different types of advertisers.
Social Influencers - While some businesses shy away from working with influencers on social media, those who do are effective at promoting products. In addition to providing a direct line of communication with followers, these individuals can connect a brand with a broader audience and can help establish the company's reputation as a trusted authority.
Facebook - Facebook has been a major player in the social media landscape for years. However, in the future, the platform will continue to shift toward focusing on user engagement and creating personalized experiences for each individual. Users will see fewer ads and more of their favorite content.
Instagram - Instagram is expected to grow at a very strong rate. With over 81% of consumers using the platform to research products, it is one of the most widely used social media channels.
Twitter - Twitter has been undergoing significant changes under Elon Musk's ownership. Some celebrities and consumers have expressed their discontent with the network's changes. Additionally, legislation has put increased pressure on major platforms.
TikTok - TikTok has been growing at an impressive rate, especially with the new features they are adding. These include search and discovery tools to keep users engaged.
Virtual Reality - Virtual reality is predicted to play a larger role in socializing online. A recent report from Insider Intelligence has revealed that 39% of consumers are interested in augmented reality shopping.
As a result of these trends, brands will need to re-evaluate their content production and channel strategies. They will need to focus more on engaging with their audiences, generating conversions and tracking ROI. Developing an effective and personalized content strategy is the key to success.