Do you spend a lot of time on social media, but you do not see any results, neither in terms of new customers nor in terms of new income?
Do you want to set up an effective strategy on social networks, but you don't know how to do it?
Today, we are going to see how to create a real strategy on social networks:
That is, to make them work FOR YOU and not the other way around.
How to use social media for your benefit!
1. Define the purpose of your social media presence
First, ask yourself: What social media is for? Social media networks should serve you in 3 things:
A. Extending the reach of your marketing message
B. Creating a community for yourself
C. Bringing traffic to your social media account/page and then converting it into customers.
Indeed, to be effective on social networks, you must approach them with a concrete objective. By choosing one or more of the possible objectives mentioned above:
2. Choose your social networks well
“The important thing is not to be everywhere but where you need to be. »
It is not a question of being on all the social networks that exist and of systematically registering on all the latest platforms that have just been released. But it's more about asking yourself where your customers are. This is where you need to be!
3. Plan and manage your social networks
It's not about being on Facebook or Instagram all day! It would only mean that you don't have a strategy :) One way to optimize the time you spend on social networks is to know what you are going to post there, by having a content calendar for all your social networks.
4. Make social media work for you, not the other way around
Finally, the last tip and probably the most important: make social networks work for you and not the other way around!
Do not spend your days on social media without thinking strategically about what you want from these social media platforms:
Your social media account should remain the heart of your online business, and on which you should focus all your efforts. Your priority must be to get traffic from social networks to your page and not the opposite.