When it comes to Twitter's future, it's important to keep in mind that live video is not the only type of content the social network is exploring. It's also important to know that the social media platform has been making headlines for other reasons.
For example, Twitter is also competing with Facebook, YouTube, and other platforms. One of the most notable examples is its live streaming of NFL games. In a recent report, the social media platform said it had reached a deal with the National Football League to stream its Thursday night games.
The company has also been testing live videos from the Republican and Democratic National Conventions. As well as live streaming, Twitter is also experimenting with its new mobile app, which will have a feature called Project Lightning. This technology will allow users to upload photos and videos instantly. These pictures and videos will then be curated in real time by an editor.
Another Twitter trend that's worth noting is their plans to make it easier to find relevant content on the platform. They're also working to make their real-time news feed more user-friendly. By curating information in a way that's intuitive and easy to use, Twitter hopes to make its platform more attractive to consumers.
If you're interested in incorporating live video into your marketing mix, you might consider using a platform like Periscope. However, you may have to wait a few years until Twitter launches its own version of this feature. You can also broadcast on Twitter without a Periscope account.
Another useful feature is the TweetWall. Not to be confused with the more traditional video wall, this feature allows you to see the tweets that have been published in real time. To make the most of this feature, you should create a hashtag for your event and include the most relevant ones. Once you've done this, you can view the most impressive Twitter-related tweets in a neatly categorized wall.
In addition to live tweets, a good Twitter strategy for a live event is to have an event hashtag, which will help attendees follow your live stream and respond to your comments. At the same time, you should follow back and engage in the conversations that happen in response.
Using a dedicated Twitter manager to handle the platform is also recommended. It is much more effective than having someone simply monitoring the event feed. A dedicated person will be able to make sure you're not overdoing it and to avoid confusion.
The real-time news feed is just one of many improvements Twitter plans to make in the coming years. Twitter has partnered with several companies to become a destination for live video. While it's possible that Twitter will negotiate media rights for cricket in Australia, for now, it's safe to say that the social media giant has discovered the importance of live events and is doing its part to deliver the best experience possible.