As the world's most popular social video platform, TikTok is
influencing pop culture and social trends in unexpected ways. The app is a
great way for brands and content providers to engage with consumers. It's a
platform that celebrates the playful and innovative side of people. While
TikTok was initially created in China, it has since spread to other parts of
the world, including North America. There are now over 700 million active US
users.
TikTok has shaped how we watch, buy, and interact with media
on the Internet. It has also made it easier for fashion companies and cosmetic
brands to share their products with millions of viewers. For example, Colgate's
#MakeMomSmile challenge has garnered 5.4 billion views. Similarly, the
#GuacDance challenge, which encouraged TikTokers to dance for free guacamole,
coincided with National Avocado Day.
Since its launch in 2016, TikTok has grown to become part of
the cultural landscape. Its influence is so widespread that even the most
prestigious events have invited its users to attend. And TikTokers are not just
limited to lip-synching; they have been writing musicals based on Pixar's
Ratatouille and acting in campaigns for brands.
In addition to making it easier for fans to express
themselves, TikTok has also shaped how we consume music. Music plays a crucial
role in creating a vibrant community. Rather than relying on the lyrics of a
song, TikTokers interact with the music by making their own dances or creating audio
memes.
A recent study by MRC Data revealed how much music
influences the way we interact with TikTok. Specifically, the company said that
60% of Tik-Tok users are more likely to purchase a song they first heard on the
platform. Even the background sounds have an impact on how people respond to a
song. Many artists have remixed their songs for the TikTok audience. This is
how the company has begun to flip the music industry script.
According to the report, "The rise of TikTok has
altered the way the music industry operates, transforming the music industry
from a market for unknown talents into a marketplace for creative talent. By
allowing anyone to become a star, the company has given everyone a chance to
reach new audiences and promote themselves in a fun and engaging way.
TikTok has created new opportunities for individuals to
express themselves, and it has also helped to bring key issues to the
forefront. It has been instrumental in the Black Lives Matter movement, for
example. The site also helped bring awareness to the issue of climate change.
Some of the biggest names in the music industry, such as Drake and Sia, have
used the site to court fans. Moreover, TikTok has become a powerful tool for
healthcare professionals, as TikTokers are encouraged to take part in their own
fitness challenges.
However, marketing to the masses is not a simple task. To
succeed, a brand needs to have a bold attitude and have a solid understanding
of what the audience wants. Moreover, it is vital that the team has a keen eye
for current trends.
