When YouTube launched in 2005, its purpose was to make it
easier for people to share, watch, and upload video content. In this way, it
revolutionized the way people communicated online.
Since then, however, it has transformed itself from a simple
video sharing platform to a powerful distribution channel for original and
user-generated content. Today, there are a number of people around the world
who earn their living as YouTube content creators.
One of the key groups of users who visit YouTube are those
looking for information and advice. Maybe they're installing new software on
their computer and need to learn how to do it, or a small business owner needs
help understanding SEO. If you can provide these types of videos that answer
their questions, then you'll see more and more visitors coming to your YouTube
channel.
In fact, a new Pew Research Center survey finds that nearly
half of all YouTube users say it's important to them for helping them figure
out how to do things they've never done before. And around one-in-five
(representing 13% of the total adult population) say it's very important for
helping them understand events that are happening in the world.
Businesses can also take advantage of YouTube as a marketing
tool to drive traffic to their website. This is a great way to generate
awareness and consideration for your brand, product or service, and build a
loyal base of customers.
Advertising is the most effective way to promote your
business on YouTube. You can run ads on the right side of videos, or you can
use remarketing to target specific viewers that are already interested in your
business. Unlike display and search advertising, you don't need to create a
video specifically for YouTube, but you do need to know how to target your ads
so that they reach the most people possible.
YouTube is the world's second largest search engine, and its
video platform continues to grow as a result of the high quality of its
content. It's a major part of Google's strategy to turn the Internet into an
e-commerce marketplace.
It's an ideal platform for small businesses to take
advantage of because it's cost-effective and time-efficient. It also enables
you to easily create a video for your business and take advantage of the video
advertising opportunities that Google offers.
As a result, it's easy for small businesses to take
advantage of YouTube's potential to generate revenue and increase their ROI.
But it's important to keep in mind that there are a few ways that you can go
wrong when trying to use the platform as a means of growing your business.
Bullying and defamation: There are some YouTubers who abuse
the platform by making videos on celebrities and using them as a platform to
bully people or to defame others. These videos are very popular and can attract
a lot of views but they're not always useful and sometimes can be quite
harmful.
