Video has been keeping us entertained for a long time, but it's finally becoming an important part of social media marketing strategies. It's an effective way to engage with audiences and convert them into customers, and it helps to connect with them in a meaningful and personal way.
Today, people prefer to watch videos over text or images on social media. This is because the visual aspect of social media — and video in particular — helps to convey feelings and emotions much better than words can.
There's a lot of talk about the rise of Instagram and Pinterest, but the next big thing in social video could be Snapchat. It's a great place to play with creativity and humour. It's also an excellent platform for putting a more casual, playful spin on your business, which can be helpful for both small and large brands alike.
One of the biggest trends in social media video right now is the growing popularity of vertical video. Unlike traditional horizontal video, which requires expensive and complicated cameras to produce, this type of content is created using smartphones, making it accessible to a wider range of consumers than ever before.
This is because it puts the creative power in the hands of the average person, empowering them to create and share their own unique videos. This is something that marketers need to take advantage of, as it can be a fantastic opportunity to reach a new generation of consumers through their social platforms.
In 2023, you should use your social video platforms to share company insights, tutorials, educational content and engaging video. It's a great way to show off your products, inspire your customers, and help them get the most out of your brand.
When it comes to video, the more you can condense information into shorter pieces of content, the better. This is especially true if you're planning to publish a series of short clips that can be used across multiple platforms.
You can even test out different video formats and lengths on different platforms, to see what works best for your audience. In fact, the average video on Facebook is around a minute long, and this has been shown to be the most effective format for reaching audiences.
Aside from this, you can also experiment with the audio in your video to see what works best for your audience. Wistia's recent survey of over 50,000 videos showed that captioned video gets the most interactions and reach on all platforms, while silent-friendly videos also tend to have higher engagement rates than their audio-only counterparts.
TikTok: Another trend to keep an eye on this year is the rise of TikTok, which is quickly growing in popularity with both brands and individual users. This platform lets users upload short, fun videos that are a mix of comedy and reality.