The top social media trends of 2023 are likely to include: augmented reality (AR), multi-sensory experiences, the metaverse, and short-form videos. In addition to these trends, marketers are also expected to be more omnichannel in their approach to customer acquisition.
Authenticity is the new black when it comes to ad campaigns. Brands are expected to focus on social issues, and take a stand for the right reasons. Whether it's a new product, an issue in the news, or a sustainability project, it's important to let customers know that you're thinking about them.
Consumers are more willing to trust brands that respond immediately to inquiries on social media. This is especially true for companies that provide a quick and accurate answer to a customer question. Ultimately, a company's ability to get to the root of a customer's complaint can make or break a campaign.
Personalized messages have become more commonplace on social networks. These are usually generated by the browsing history of a user. As more platforms support vertical video, brands can continue to reach their audience in new ways. They can also repurpose this content for longer-term reach.
AR filters have also been popular with fashion brands. Shopify reports a 94% increase in conversion rates when consumers see a 3D product image. And, Instagram is adding an option to add music to still images.
BeReal took off last year. It's an up-and-coming platform that takes an authentic approach to marketing. In the year ahead, brands will increasingly be using this platform to reach a younger, more diverse audience. While many brands have already adopted BeReal, more will look to this new marketing medium to grow their audiences.
As a result, many companies are looking for ways to engage their audiences on a personal level. For example, a gourmet food company might use social media to promote their authentic teriyaki sauce. Or, they might create a virtual store for consumers to browse.
Brands have begun to take the time to understand what their customers want. One survey found that consumers were increasingly interested in receiving recommendations based on their interests and habits. That's why the next generation of marketing is focusing on a more personalized experience.
Customers will also demand transparency in 2023. Brands will have to be more open and honest to stay in business. According to the Social Media Trends of 2023 report, nine out of ten social media users say that businesses can rebuild their trust by apologizing and admitting to mistakes.
Finally, the most impressive social media trend of 2023 is undoubtedly the AR filter. This new technology is already being used by platforms like Snapchat and Instagram. Several high-end fashion and home and decor brands have already made their mark with these unique filters.
These are the biggest social media trends of 2023, and it's important for companies to keep up with the latest developments to ensure that they aren't left behind. However, there are other trends to watch out for as well.