The top social media trends of 2023 are likely to include:
augmented reality (AR), multi-sensory experiences, the metaverse, and
short-form videos. In addition to these trends, marketers are also expected to
be more omnichannel in their approach to customer acquisition.
Authenticity is the new black when it comes to ad campaigns.
Brands are expected to focus on social issues, and take a stand for the right
reasons. Whether it's a new product, an issue in the news, or a sustainability
project, it's important to let customers know that you're thinking about them.
Consumers are more willing to trust brands that respond
immediately to inquiries on social media. This is especially true for companies
that provide a quick and accurate answer to a customer question. Ultimately, a
company's ability to get to the root of a customer's complaint can make or
break a campaign.
Personalized messages have become more commonplace on social
networks. These are usually generated by the browsing history of a user. As
more platforms support vertical video, brands can continue to reach their
audience in new ways. They can also repurpose this content for longer-term
reach.
AR filters have also been popular with fashion brands.
Shopify reports a 94% increase in conversion rates when consumers see a 3D
product image. And, Instagram is adding an option to add music to still images.
BeReal took off last year. It's an up-and-coming platform
that takes an authentic approach to marketing. In the year ahead, brands will
increasingly be using this platform to reach a younger, more diverse audience.
While many brands have already adopted BeReal, more will look to this new
marketing medium to grow their audiences.
As a result, many companies are looking for ways to engage
their audiences on a personal level. For example, a gourmet food company might
use social media to promote their authentic teriyaki sauce. Or, they might
create a virtual store for consumers to browse.
Brands have begun to take the time to understand what their
customers want. One survey found that consumers were increasingly interested in
receiving recommendations based on their interests and habits. That's why the
next generation of marketing is focusing on a more personalized experience.
Customers will also demand transparency in 2023. Brands will
have to be more open and honest to stay in business. According to the Social
Media Trends of 2023 report, nine out of ten social media users say that
businesses can rebuild their trust by apologizing and admitting to mistakes.
Finally, the most impressive social media trend of 2023 is
undoubtedly the AR filter. This new technology is already being used by
platforms like Snapchat and Instagram. Several high-end fashion and home and
decor brands have already made their mark with these unique filters.
These are the biggest social media trends of 2023, and it's
important for companies to keep up with the latest developments to ensure that
they aren't left behind. However, there are other trends to watch out for as
well.
