The rise of TikTok has fundamentally changed the way people
think of celebrities. It has also given birth to the "web celebrity"
economy. In the past 18 months, TikTok has shaped many up-and-coming celebrity
names. But it has also challenged the notion that a famous person's fame
depends entirely on a mass audience.
The internet's fastest celebrity manufacturing machine has
become an influential platform for musical artists, as well as everyday people.
Using TikTok, one can post a video on any topic. This allows anyone to become
an Internet celebrity, even if they are not a professional musician. Besides
the creative freedom and opportunities for advertising, it also gives
celebrities the chance to promote their brand.
In the music industry, TikTok has transformed the way
consumers view pop-culture celebrities. Unlike traditional micro-celebrities,
whose image is often defined by social status or wealth, Internet celebrities
are defined by the way they express themselves. Whether through music or dance,
the identity of these performers is largely based on their social environment
and cultural background.
One of the most prominent musicians on TikTok is Jason
Derulo. He credits the platform for helping him gain an audience. His videos
often include his family, as well as crazy food. These videos are often posted
in a mundane location and are accompanied by a popular gif or video. Some of
his videos have become viral favorites. Currently, Derulo has over 200,000
followers.
Another TikTok star, Tai Verdes, is a 25-year-old Los
Angeles resident who auditioned for American Idol. Though he did not qualify
for the show, he was able to land record deals with various major record
labels, and his song became very popular on the TikTok platform. Eventually, he
was signed to Arista Records.
Taylor Swift has also had a large influence on the world of
TikTok. She was recently seen performing an extended version of her hit song,
"All Too Well," on SNL. As a result, she has been dubbed as one of
the biggest TikTok stars.
Although the rise of TikTok is changing the way people view
traditional celebrities, there are still similarities between the two. Both
celebrities and TikTokers often appear in their own videos. They usually have a
large following of followers who share their opinions and interact with them.
However, TikTok is different from other social networks in that it has become a
platform for people looking to become famous.
TikTok is currently expanding its user base, and it will
continue to grow into the future. Many of its users are teenagers (13-16), and
the youngest users have been using the service for more than a year.
The next big challenge for TikTok will be the new
competitive pressures it is facing. Facebook and Twitter have already begun to
shift their focus away from the traditional emphasis on images and text, and
now executives are moving toward new models for distraction and engagement.
