TikTok has a huge influence on pop culture and music. It has changed the way many artists and bands are viewed, and has helped many of them find new fans. However, the platform can also ruin songs.
Many established artists have faced challenges when it comes to promoting their work on TikTok. In fact, some artists have even criticized the company, claiming that the platform is forcing them to become content creators. Others have expressed that they feel pressure to write and perform their own music in order to be popular on the platform.
Although many musicians and labels are collaborating with remix artists to create unique music, some believe that the virality of a song can be manufactured. For instance, a song can be mashupd with another song, or it can be played by a user. But if a song goes viral on TikTok, it's often not from an external marketing campaign.
Instead, music on TikTok is often chosen for its catchy tune or repetitive lines. The popularity of these songs on the site has helped push the genre of music to a new level. There are even some older songs making comebacks, such as Fleetwood Mac's 1977 hit "Dreams".
As TikTok grows in popularity, it's making a major impact on the music industry. This is because the platform's users are more likely to buy a song they first heard on the platform. Additionally, music companies are finding ways to monetize their presence on the platform. Some of the biggest music labels are using the platform to discover and promote artists. These partnerships result in far-reaching halo effects, enabling brands to see the long-term impact of their partnership with an artist.
One of the most famous TikTok artists is Charli D'ameli, who has over 102 million followers on the social networking site. Her sister, Dixie D'ameli, has released several songs. She's also appeared on Jimmy Fallon. Other famous TikTokers include Jay Sean, who has over 460,000 followers. Lil Nas X, who has over 200,000 followers, is also an established artist.
Another popular TikTok artist is Zoi Lerma, who has over 45 million views on her video. Her dance to Benee's "Supalonely" was one of the reasons why the singer gained popularity. Since then, she has been featured on several other platforms.
As of September 27, 2021, the number of users who use the service has reached 1 billion. As more people become aware of the platform, it will likely continue to grow. Eventually, the company will even offer a music streaming service.
Although TikTok has only been in operation for about a year, the company has already made a huge impression on the music industry. Some have even dubbed it the short-form version of YouTube. And, as it's popularity expands, it will likely become even more commercialised.
With TikTok's massive reach, it's no wonder that the platform has already changed the way many pop culture trends are created. While TikTok isn't the only music app to have an effect on the industry, it has made a big impact on the way many songs are viewed.