TikTok is a video sharing and social platform that allows
users to create short video clips. The site offers easy-to-use editing tools,
music, and visual/sound effects to customize your clips. It also allows you to
find content and answer questions with videos. There are over 100 million
active users in the US alone.
TikTok is a popular choice for younger generations. In fact,
69% of 13 to 20-year-olds reported that they use the service this year. This
represents an increase of 19 percent from last year. While Facebook and
Instagram dominate the digital landscape, TikTok is gaining significant ground.
Brands can use TikTok to build brand awareness and engage
with the Gen Z audience. As a search engine for young people, the platform can
help brands find trending topics. By understanding the language of the Gen Z
audience, brands can create campaigns that resonate with them. Having an active
presence on the platform can also influence purchase decisions.
While Facebook and Instagram can be a powerful way to reach
Millennials and Gen Z, TikTok provides an opportunity to reach even more
consumers. Forrester recently released a report detailing the company's rapid
ascent. With over 800 million users worldwide, TikTok has a large audience.
TikTok is known for its dynamic videos. Users can create
15-second video clips using simple tools that embed music and visual/sound
effects. When a user comments on or shares a video, they receive personal
validation. This gives them confidence that they aren't the only one sharing
their opinions.
Similarly, brands can use TikTok to create and share
promotions. Using the platform, users can promote their favorite products,
drive loyalty platforms, and even sell merchandise.
Gen Zers are a highly engaged and interactive audience. They
are often willing to communicate with others across cultures and ethnicities,
and they're a generation that values individual expression and creativity.
Through the medium of video, TikTok provides a unique and creative way to
engage with the Gen Z community.
The platform's popularity with Gen Z is largely attributed
to its design. Unlike other video sites, the design of TikTok encourages
creative self-expression. Compared to other platforms like YouTube and
Instagram, the site provides a raw, unpolished look. Despite its imperfections,
it still offers a way to share the world's most exciting content.
Moreover, TikTok's unique design allows for users to build
their own communities. Creating a community on the platform is a great way to
build trust with the Gen Z audience. Many of the most popular TikTok users are
celebrities and influencers. People like Addison Rae, Bella Poarch, and Charli
D'Amelio are popular on the site. These individuals have amassed nearly 24
million followers on the site.
