TikTok is a video sharing and social platform that allows users to create short video clips. The site offers easy-to-use editing tools, music, and visual/sound effects to customize your clips. It also allows you to find content and answer questions with videos. There are over 100 million active users in the US alone.
TikTok is a popular choice for younger generations. In fact, 69% of 13 to 20-year-olds reported that they use the service this year. This represents an increase of 19 percent from last year. While Facebook and Instagram dominate the digital landscape, TikTok is gaining significant ground.
Brands can use TikTok to build brand awareness and engage with the Gen Z audience. As a search engine for young people, the platform can help brands find trending topics. By understanding the language of the Gen Z audience, brands can create campaigns that resonate with them. Having an active presence on the platform can also influence purchase decisions.
While Facebook and Instagram can be a powerful way to reach Millennials and Gen Z, TikTok provides an opportunity to reach even more consumers. Forrester recently released a report detailing the company's rapid ascent. With over 800 million users worldwide, TikTok has a large audience.
TikTok is known for its dynamic videos. Users can create 15-second video clips using simple tools that embed music and visual/sound effects. When a user comments on or shares a video, they receive personal validation. This gives them confidence that they aren't the only one sharing their opinions.
Similarly, brands can use TikTok to create and share promotions. Using the platform, users can promote their favorite products, drive loyalty platforms, and even sell merchandise.
Gen Zers are a highly engaged and interactive audience. They are often willing to communicate with others across cultures and ethnicities, and they're a generation that values individual expression and creativity. Through the medium of video, TikTok provides a unique and creative way to engage with the Gen Z community.
The platform's popularity with Gen Z is largely attributed to its design. Unlike other video sites, the design of TikTok encourages creative self-expression. Compared to other platforms like YouTube and Instagram, the site provides a raw, unpolished look. Despite its imperfections, it still offers a way to share the world's most exciting content.
Moreover, TikTok's unique design allows for users to build their own communities. Creating a community on the platform is a great way to build trust with the Gen Z audience. Many of the most popular TikTok users are celebrities and influencers. People like Addison Rae, Bella Poarch, and Charli D'Amelio are popular on the site. These individuals have amassed nearly 24 million followers on the site.