In an age of data, it can be difficult to know which metrics
matter. With so many different social media platforms and options for measuring
success, it's important to select the metrics that align with your goals. Once
you've chosen the right metrics, it's easy to see how well your strategy is
performing and how you can improve upon it.
A key metric for social media marketing, audience growth
rate helps you measure how fast your followers are growing over a specific
period of time. This can be especially helpful if you're trying to increase
your reach on new channels. To calculate this metric, select a reporting period
and divide your new followers by the total number of your followers. Then
multiply the result by 100 to get your growth rate.
A quick and easy way to measure how your content is
resonating with your audience, engagement metrics are simple to track on most
platforms. Typically, they'll be displayed in the form of likes, shares, and
comments. Seeing a high engagement rate is a great sign that your content
resonates with your audience.
If you’re creating content on your social media accounts
that your target market finds interesting, informative, or helpful, chances are
they'll share it. Tracking content shares allows you to see which posts are the
most popular and how often your audience is resharing that content. If you find
that your posts are getting a lot of shares but not reaching many people, it
may be time to rework your content or post schedule.
Brand mentions on social media are one of the most important
metrics to track. They're a powerful tool for building brand recognition and
helping you to outshine your competitors. You can easily track these metric by
counting your own mentions and those of your competitors over a certain period.
To calculate this metric, you'll need to count the amount of
direct and indirect mentions that your brand receives on social media. Then,
you'll need to compare this number to that of your competitors.
The speed at which your social media team responds to
inquiries is important for customer care and conversions. Using a metric like
response rate allows you to set clear goals for your team. It can also help you
hold your employees accountable for the quality of customer service they
provide.
Another important metric to monitor on social media is your
bounce rate. This is the percentage of visitors who click on a link in your
post and then immediately move away from the page they were redirected to. It's
a good indicator of how much traffic you are receiving on your social media
channels and whether or not it's worth your time and effort.
A high conversion rate is a strong indication that you are
doing something right. If you’re getting lots of traffic to your website, but
only a few sales or registrations, it could be time to rethink the direction of
your social media strategy.
