Despite the potential of social media to bring in new customers and increase brand awareness, many brands still fall into common mistakes that can derail their efforts. The good news is that most of these mistakes are actually quite easy to avoid.
One of the biggest mistakes businesses make on social media is posting too much content, particularly on Instagram and Twitter. While there are certainly times when a brand must be active on social media to reach their audience, it is also possible to overdo it and come across as too promotional or too “salesy.” To prevent this from happening, create posts that are interesting and engaging instead of trying to push the same sales pitch on every social platform.
When it comes to social media, speed is critical. More than half of social media users expect a response within three hours, and a lack of speed can cost businesses in terms of customer loyalty and even a loss of revenue. To keep up with these expectations, it’s important to ensure that your team is responsive to questions and requests on all social channels.
A negative comment isn’t just a problem that needs to be resolved, but it can also damage your brand’s reputation. In fact, over 30% of social media users say that they’d stop giving a business their business if they received a negative response from a company on social media or with a friend.
Many brands don’t take the time to ensure that their social media profiles are consistent across platforms. This can cause confusion among followers, which can lead to them avoiding your business altogether. To prevent this from happening, be sure to update your brand’s Facebook, Instagram, and Twitter profiles regularly.
Social media is a great way to tap into a variety of audiences, but each platform is designed for a different set of users. It is therefore crucial to take the time to research your target audience before you begin a campaign on any new platform.
In the end, it’s always best to focus your attention on a small number of platforms that are most relevant to your audience and will help you to achieve your overall goals.
It’s also a good idea to use a tool to program your posts so that you don’t have to spend too much time on your social media management.
If you’re unsure about whether or not you should be focusing on all of the platforms available to your business, it is a good idea to get in touch with a social media marketing agency. These experts will be able to assist you with setting up and managing your social media account and keeping it up-to-date with the latest trends.
Having a social media marketing strategy in place is a critical part of any business’s growth. With the right tools and an informed plan, you can turn your social media presence into a valuable marketing channel that increases brand awareness and generates sales.