A recent study shows that the most active age group on Twitter is between 18 and 29 years old. However, the usage rate among older age groups is lower. It was discovered that the youngest users use Twitter at the highest rate, while older users tend to have negative opinions of the platform. Currently, approximately 40 percent of US adults use Twitter. The remaining 50 percent of users are aged 50 and older.
Interestingly, the majority of Twitter users are Democrat. Nearly two-thirds of Americans aged 18 to 49 identify as Democrats, compared to only 47% of the general population. Similarly, 53% of older users identify as Democrats, compared to just 47% among U.S. adults.
Among the US population, young adults are the most active users of Twitter. About 38% of US adults use the platform regularly. Only 7% of these people are 65 and older. It is also noted that people in the higher income bracket use the platform more than those with lower incomes.
The survey included 2,791 respondents with a valid Twitter handle. This sample was weighted to reflect a national sample of Twitter users. The researchers also used an online panel called the Ipsos KnowledgePanel. The respondents were screened to make sure they were eligible for the study. After being approved, respondents were asked to disclose their Twitter handle. The researchers removed nonexistent accounts and those belonging to international entities and institutions.
Social media is rapidly changing. Earlier studies revealed that younger people used the platform more than older ones, but this gap is narrowing. Today, almost eighty percent of the thirty-to-49 age group use social media, compared to only 37% of the 50-to-64 age group. However, the older population is skeptical and prefers traditional forms of media.
These new statistics highlight the diversity among Twitter users. While the median user on the platform posts twice a month, the most prolific tweeters post more than 100 times a month. Approximately 80% of all tweets posted by U.S. adults are posted by the most prolific 10% of users.
According to the latest statistics, the largest age group on social media is the global consumer group aged 20-29 years old. They make up nearly one-third of the entire global user base. This age group includes both male and female users. The second largest group is the thirty-to-39 age group. In both groups, males make up the majority.