Instagram is one of the fastest growing social media platforms with more than 2 billion monthly users. It is also a top engagement platform for businesses. In 2021, there are several Instagram updates and trends to watch for. Let's take a look at the most recent ones.
As we move into the new year, the Instagram feed algorithm has changed. This change changed the way people share new Stories and posts. People began to post new content in the Story more often. However, the algorithm also pushed out content to searchers in seconds, depending on the speed at which you posted. So, it's important to understand how the Instagram algorithm works.
One of the biggest changes in Instagram is the creation of a feature called 'Reels.' These are videos that tell a story. They are more dynamic than static video memes and keep an audience on a post longer.
Another major update is the launch of IGTV. IGTV is like Snapchat, but with a few extra features. You can post videos, create catalogs and even shop your favorite products. The platform will be a boon for affiliate marketing.
Instagram is experimenting with new features to make it easier for creators to earn commissions from sales. For example, they're introducing a 'Creator mode' to make it easier to promote yourself and your business. In addition, they're introducing a section dedicated to Instagram marketing tips.
Influencers are also gaining traction on the platform. Approximately 83% of people on Instagram turn to the platform to discover new things. And, 87% of those users will make a purchase from the product they saw on Instagram. According to the Instagram Marketing Guide, creators are able to earn up to 20% of the ad revenue generated from their Instagram account.
During the next few years, Instagram will focus on a variety of things, including shopping and videos. In addition, they will continue to develop their Creator mode. While the platform may be a bit confusing right now, they're still making progress toward becoming an easy and effective platform for creators.
Instagram has a very large global reach. Almost 88% of the 2 billion monthly users of the app live outside of the US. That means that you can take your customer on a journey through different locations. If your products are available on multiple platforms, they can easily find you through the Instagram map.
Instagram will continue to expand their Creator mode, adding more ways for creators to promote their work. They're also adding a new feature that will allow them to measure the performance of their live videos.
Instagram is an app that focuses on visual effects, so expect to see more use of AR technology in the future. Users will be able to create custom AR effects using Spark AR Studio. Like Sketch, it's an application that allows you to use your mobile camera to create AR images.