TikTok is a video-sharing app with an audience of 18+. It is highly engaging and talent-based. The app is used by more than 1 billion people every month, and it was recently banned in India. There are over 190 million daily users in India and a similar app called Douyin is used by 670 million users.
According to the latest figures, the United States has the most active users. In March 2022, the United States has more than 131 million users. The Gen-Z generation makes up 60% of this country's TikTok audience. The app is also more popular among women than men in the United Kingdom. In addition, women account for 61 percent of the total number of users.
Other countries with large numbers of users include India and Thailand. In South America, Brazil accounts for 10.4% of all downloads. TikTok has seen huge growth and development in these regions, with more than 25 million users in the first and third quarters of 2021. In addition, many users have used the platform to engage in political activism.
According to SensorTower Store Intelligence, the app has over two billion downloads worldwide. As of January 2021, TikTok has surpassed Facebook's downloads by a third and is the second-most-downloaded app in the App Store. It also gained 383 million new downloads in the first half of 2021.
In South Africa, there are over 9 million users. Most of the users of TikTok in South Africa are male, with most of them aged between 25 and 44. In addition, the country has a higher percentage of users in the 18-34 age bracket. This data shows that TikTok is very popular in the country.
The second most popular TikTok country in the world is Indonesia. Indonesia is home to over 92.1 million active users. The app has received a positive reception in Asia and Indonesia. Male users make up only 34% of the population. Although TikTok is still relatively new, it is quickly catching on among the younger generation.
The majority of TikTok users are Android users, while iOS users dominate in the United States. The average time spent per month on the platform is 858 minutes. According to a statista report, 167 million hours of video content will be watched by users in an "internet minute" in August 2021. Most videos are of lip-synching and dancing content.
TikTok is very popular in China, but the biggest growth was seen in India. By mid-2020, India had more than 200 million users and TikTok grew rapidly in India. However, the Indian government banned the app, forcing the company to lay off most of their local staff. Despite the ban, the app remained the fastest growing app in the world, and was downloaded more often than any other app in the world between July 2019 and June 2020.
TikTok is widely used across the world, with over 1.5 billion users worldwide. However, the app is different in each country. In India, stay-at-home orders helped drive growth earlier in 2020. Moreover, in Europe, coronavirus cases have led to regulatory scrutiny and this could negatively impact the app's future growth.