According to Backlinko, Facebook has the most active users
worldwide, with more than 22.9 million monthly active users. However, its share
among this demographic is decreasing. In 2015, 58% of US citizens identified
Facebook as their favorite social media, while by 2020, that figure is expected
to decrease to 32%. The biggest culprit in this trend is Instagram, which is
seeing an increase in its share of this demographic, from 15% to 27%.
Although Facebook has been the most popular social media
platform for quite some time, there are now seven different platforms that
claim more than one billion monthly active users. Of those platforms, four are
owned by Meta, while QQ claims about 564 million monthly active users. LinkedIn
does not publish monthly active user statistics, but the use of LinkedIn around
the world is estimated to be over a billion users.
The study also examined the usage of social media in the US
during COVID-19, when the country was experiencing a lockdown. While social
media use increased during the lockdown, it slowed down afterward. It continues
to grow in the coming years, but it is unlikely that the increase is purely a
result of lockdown trends.
The growth of social media platforms has opened up a global
space for everyone to be heard. Several billion people use Facebook, while
seven percent of the global population makes use of Twitter. In fact,
two-thirds of internet users spend at least one hour on social media each day.
These numbers have been steadily increasing for some time, with more people
logging on every second.
It's important to remember that each brand will have its own
mix of social media. Different platforms have different functions, and are more
relevant for certain brands and industries. For this reason, it's essential to
decide what your goals are with your social media presence, so you can tailor
your strategy accordingly.
Instagram is one of the most popular social media platforms
for B2C marketing, with 70% of US businesses using the app for marketing. The
popularity of Instagram is due to its high engagement rate and similar
functionality to Facebook. Compared to Facebook, Instagram posts on Instagram
receive an average of 23% more engagement.
Facebook has become the biggest social network, with nearly
two billion monthly active users. This is a staggering number, and makes the
platform attractive to marketers. It is also the most popular platform for
marketing, with 62% of marketers claiming it as their most important platform.
Even though it's seen a downward trend in users in recent months, it's still a
leader in terms of total monthly active users.
TikTok is a newer social media platform that has grown
rapidly in recent years, but it's worth noting that it is a younger
generation-focused platform. In fact, the majority of its user base is under 24
years old. This makes it the perfect platform for brands to connect with
Generation Z, which makes it a great place to market your brand. Furthermore,
it has become a trend-spotting platform.
