According to the latest data, Instagram is the fastest growing social media platform. This app focuses on sharing photos and videos and has more than one billion active users every month. Its features include Live videos and Instagram Stories. It is especially popular with the younger generation. Almost one in three of its users are between 18 and 29 years old.
Facebook and YouTube remain the two biggest social media networks, but other platforms are making a strong showing. WeChat and WhatsApp are starting to gain ground on Facebook. According to a recent study, 2020 was a big year for social media growth, with total users exceeding 3.8 billion, or just under half the world's population. WhatsApp and Instagram have both outpaced Facebook Messenger in terms of growth.
If you are looking for a new way to connect with customers, consider using one of the fast-growing social media platforms. Facebook is the largest social network in the world, with over 32 million active users in the UK alone. TikTok, on the other hand, offers a more casual experience, allowing users to create short videos and share them with their followers.
A report by Datareportal contains more than 200 slides with statistics about the growth of social media across different countries. It includes data for core markets as well as country-specific stats. It also provides a handy template for creating a digital marketing plan. If you are unsure about where to start, use this guide to help you make a choice.
LinkedIn is another great option if you want to expand your online presence. It functions as a social network and a B2B platform. Its user base includes more than 50 percent of college-educated individuals, which is an excellent place to find employees. Snapchat is also a great tool for networking and has an impressive 250 million active users.
When it comes to marketing your small business, it's essential to know which social media platforms are the fastest-growing. This will ensure that you reach the right audience and maximize your brand reach. However, before launching your social media strategy, make sure you consider which platforms are the best fit for your business.
YouTube is the largest video-sharing social media site in the world. It lets users upload, view and interact with videos from other users. As of 2019, YouTube has 2.5 billion monthly active users and average users spend 23.2 hours per month on the app. Mix is another popular social media site, which was previously known as StumbleUpon. It helps users curate content from all over the web and has several browser extensions and iOS and Android apps.