TikTok is a popular video-sharing site that became popular after users created and uploaded videos using the app. Some users have become celebrities thanks to the viral videos they posted on the app. Famous users on the site include Khaby Lame, a 22-year-old former factory worker from Italy, who has over 150 million followers - nearly 60 million more than Donald Trump. Another popular user is 18-year-old dancer Charli D'Amelio, whose videos have received over 11 billion likes. The site makes it easy to create videos, offering giant libraries of free music and editing tools, along with augmented reality filters. But TikTok's central "For You" feed, which shows the latest videos in the most recent activity of a user, lacks context, and oftentimes, is filled with videos that don't have
Unlike Facebook and Twitter, TikTok's algorithm creates a profile of users based on their viewing history. This means that the site is always showing a new video, and users won't get bored easily, as long as they flick the app to the next video. The short video lengths on the site make them easy to watch. There are few other sites on the internet that offer this kind of constant surprise delight. And if you ever get bored of a particular video, you can simply flick to another one - a feature that's hard to find anywhere else.
The popularity of TikTok's short video feature has spurred a rise in social media content. It's also created opportunities for creators to compete with established influencers' polished productions. In some cases, creators can riff off of another user's videos, react to their comments, or even write commentary in the style of a TV news report.
TikTok has become a lucrative career path for many young people who post videos on the platform. Many students are skipping class to record TikTok videos. In Nepal, Buddhist shrines have posted "No TikTok" signs to discourage students from recording videos on the app. Cornell University student John Christopher Dombrowski, a social media influencer with 2.8 million followers, has paid for his college tuition with ad deals from Lancome and Adidas. The app is also being credited with supercharging book sales. Sydney Blanchard, Kendra Keeter-Gray, and Colleen Hoover are among the top TikTok creators.
The platform has been growing in popularity among young users, while older users may not have even heard of it. TikTok creators chose users under the age of 18 as their target audience and studied the habits and preferences of the younger generation. As a result, TikTok's ad revenue tripled to $12 billion in 2017 and is predicted to surpass YouTube in value by 2025.
Other famous TikTok creators include Burak Ozdemir, a Turkish chef who gained popularity for his elaborate, unmoving recipes. Another top star, Avani Gregg, is a rising star in the TikTok elite. The 24-year-old was a member of the collective Hype House, a group of Los Angeles-based up-and-coming creators. She even has her own TV show that streams through Facebook Messenger.