Good monitoring on social networks allows you to:
-Mastering your online reputation or e-reputation
-Keep an eye on the competition
-Identify new trends
-Know the most popular products and services
-Learn about job offers and therefore booming sectors
-Be informed of online events
-Learn to better understand your audience
The advantages are still numerous! Depending on your sector of activity, your hurdy-gurdy will be adapted to your needs.
A company that markets products and services resulting from new technology will not have the same social listening approach as a communication agency or a craftsman looking for new trends.
How to organize a monitoring on social networks?
Set the right goals
Before starting your monitoring, you must define your objectives. As we have just seen, social listening has many advantages. But for the approach to be truly beneficial, it must be limited to one or two objectives. These will allow you to properly orient your monitoring.
Set social media to monitor
It is obvious that you will not be able to monitor the entire web... Also, when you start monitoring, you must list the media concerned by your social listening approach.
This can focus on:
-Your SEO from a set of keywords
-Social networks (Facebook, Instagram, Twitter, Pinterest, LinkedIn, Viadeo)
-Forums and blogs
-Consumer review sites
Monitor your competitors and learn from them to outperform them
It's all in the title: know your enemies! Start by classifying them. There are direct competitors, those that come to mind spontaneously and that you often already know quite well.
Set your approach
Now that you have set your goals and know where to go to find information, you need to define your approach. Thanks to it, you will know what information to collect.
For example, if you are studying customer satisfaction, you should note the opinions and possible ratings given to the products.
Analyze the first results
During monitoring, you have to take the time to study the first data obtained. Why? Well, if these do not meet your expectations, you have to change your strategy.
The first feedback also lets you know if the objectives set were the right ones or if they need to be changed. Finally, you will learn about the first trends!
Collect and interpret results
Now that you've collected all your data, it's time to gather and sort it. So, you will be able to interpret them. Depending on the type of information obtained, you can gather the data in a table, in the form of a graph (columns or pie chart), or even in the form of an infographic which will then be shared within the company.
Make corrections required and implement new actions
The day before on social networks is over but not your work. Now that you have identified your strengths and weaknesses, you need to review your strategy. Start by making any necessary corrections. This step is essential!
Then work on new actions. Your data may have highlighted a new target to wait for, a competitor who is gaining power, or even a lack of notoriety. Set new goals!