Instagram is one of the most popular social media sites. Over 800 million users log on to the platform every month. It's primarily a mobile app, but there are also desktop options. In addition to photos and videos, you can use Instagram to post Stories, tag other users, or even advertise your business. But, before you jump in, it's important to understand what you're getting yourself into.
For starters, you'll need to set up an account. You can create an account with your personal Facebook profile or with your business's email address. Once you have done that, you'll want to select a username. Your username should be recognizable. Choosing a name that's easy to remember is a good way to make sure people find you. Also, you can choose a bio, which lets people know more about you.
Similarly, you'll need to research the content you plan to share on Instagram. Identify competitors in your industry and see what they're posting. Then, tailor your content to fit the specific features and algorithms of the platform. This helps your posts reach the right people at the right time.If you're not familiar with how the platform works, you may not be able to reach your goals. You'll need to learn how to use the app to its full potential. However, if you're willing to put in the work, it can be a powerful tool. Not only can it help you connect with customers, but it can also give you a sense of what your audience is interested in.
Since Instagram is mostly a visual app, you'll want to take advantage of its filters and editing tools. These can make your photos more colorful, and you can even add a filter to your stories. Another option is to post direct links to your website. When a user clicks on this link from the mobile app, they'll be taken to a landing page, which can generate organic leads.
Unlike most other social media platforms, you can customize your photos with a range of effects. Instagram also allows you to edit your photos before you post them. Depending on your preferences, you can also add polls, Q&As, and product tags to your story.
To make your Instagram experiences more engaging, you'll need to post regularly. According to a report by PowerReviews, 72% of consumers look for visual content before buying a product. By creating more high-quality content, you can engage more of your followers and encourage them to interact with your brand. Ultimately, more interactions will lead to more use of the app.
Lastly, you'll want to monitor your goals. Instagram's algorithm is designed to ensure that the content you post is engaging to your followers. This means that you'll have to be creative and tailor your content to the platform. Additionally, you'll want to follow hashtags and check your analytics to ensure you're targeting the right people.
Overall, Instagram is a great tool for small businesses. But, it's also crucial to make sure you're adapting to changes in the platform.