X Unveils Affordable Verification Package for SMBs

X Unveils Affordable Verification Package for SMBs

In the fast-paced world of social media, X has taken a big step to get more small and medium-sized companies (SMBs) to join by offering a cheaper Verification for Organizations plan. This change in strategy is part of X's plan to make up for the loss of big sponsors after its owner, Elon Musk, got into a public fight with big brands over worries about brand safety on the platform.

The new deal, which costs $200 a month, is a cheaper choice than the gold checkmark, which used to cost $1,000 a month. This change seems to be a reaction to the fact that the more expensive verification choice wasn't very popular.

The $200 package comes with a gold checkmark for the company profile, faster help, all the benefits of X Premium+, job listings through X Hiring, and more. Even though the more expensive package gives posts more reach and lets you give blue checkmarks to staff, it's not clear if these benefits are worth the high price, especially since blue checkmarks have lost some of their meaning.

X may have been trying to make things right by offering this more affordable plan, since they knew that the initial $1,000 per month fee was too high. A checkmark's color, which can be bought, isn't really a solid sign of trust or authority. Some businesses will probably be interested in the new $200 deal, but it's still not clear if it will be enough to make up for the big losses in ad income that X is experiencing.

In the past, X's top 50 marketers spent an average of $1 billion a year on ads inside apps. The loss of money from big marketers is a big problem for the site, which was on track to make about $2 billion for the whole year. The platform could make more money in the future if big brands come back and see X as a useful tool for promoting and raising knowledge of their companies. But the platform may not be as popular as it used to be because its owner, Elon Musk, posts a lot of content that causes disagreement.

This situation shows how important it is for platforms like X to keep a balance between appealing to big names and meeting the needs of small businesses. This new package from X gives businesses, especially small and medium-sized ones, that want to improve their social media profile a chance to become more visible and trustworthy on a site that a lot of people use. But if you want to participate in these kinds of services, you should think about the possible benefits and the current state of the site.

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