It's so obvious that we tend to overlook it. Your website's home page is the first place your customers go when they're looking for information about your business. This is what makes it the perfect platform for all your communications. Do you have a special event or an exceptional closing day to announce? Include it on your homepage! Consider using short, straight-to-the-point wording, and pay close attention to the format of your post and its placement on your page. A large enough font, an attention-grabbing background, and a place at the top of the page are key factors in ensuring you get your message across as clearly and as quickly as possible.
Social networks have become one of the main sources of information for millions of people around the world, and the same is true in your local community. Remember to regularly publish information related to your business, whether for example new products or services, special offers, or changes in your opening hours, and make sure that the status of your publications is public so they can be shared on Facebook, retweeted on Twitter, or commented on Instagram. Also, remember to activate notifications to be notified as soon as Internet users react to your publications or comment on them and to be able to respond quickly. Social networks are an excellent channel for two-way communication that can create a real sense of empathy for your brand and your company among your customers.
The classic marketing channels: emails, newsletters ...
Many small businesses have already taken the initiative to create a newsletter and invite their customers to subscribe to it. If you haven't already, this is a great way to keep in touch with your customers that adapt to all circumstances. The newsletter, often easy to read and filled with interesting information, allows you to keep your customers informed of all the latest news from your company. Your newsletter can be weekly or monthly, but it can also be sent in response to particular situations or crises. You can also use other types of emails, such as emails automatically generated after a sale or an inquiry. These emails are a great way to communicate with your customers, but you should re-read them regularly to make sure all the information they contain is up to date. The more information you give your online customers about the goods and services they have purchased, the more they will feel considered and valued by your service.