Social selling consists of defining a strategy that partially uses social networks to contact and communicate with prospects.
It is possible to vary the different types of social networks.
For example, Facebook and LinkedIn are regularly together used because they allow you to address both professional customers and Facebook news feed.
Social networks, a new way to conquer your customers?
Social networks are indeed a new way to conquer new prospects but also to retain them.
The various publications that you will make are useful in order to inform the users of the products of your latest news but also of your various advice and promotions that you offer.
For this technique to work, it is important to be active on social networks
Indeed, the activity and frequency of the latter are important so that your customers are interested in your latest news and that you appear in the news feed of the social network you use.
Also, it helps to grow the image of your company, and this is also important.
Effectively develop your image, how to do it?
To properly develop the image of your company on social networks, several things are important to put in place. Here are a few examples:
It is important that your profile picture represents your company well, ideally choosing the logo will allow your customers to recognize you quickly
Provide a cover photo for Facebook and LinkedIn pages
Complete as much information as possible on your page
What to post on social media?
It is sometimes difficult for a person not working in the industry to know what will be important to publish or not on social networks.
It is true that some information is not always useful and, conversely, some are important and preferred.
For example, giving updates on the progress of your business is important. This will show the closeness you have with your prospects.
Should we talk about the objects or services that the company sells on social networks?
It is important to promote your services and products because it is essential to show your customers the value and quality of the products you have to offer.
Thus, it is important to do this through different means.
For example, writing articles is a great way to inform on a specific subject while drawing parallels with the products or services you want to offer.
Also, the choice of images that you will publish on social networks in terms of aesthetics and visuals is now important.
That’s why you should choose good quality photos that represent what you want to sell.
The development of your company goes through many criteria to which it is important to submit and respect. This is particularly through social networks.
For example, know that it is important nowadays to be regularly active on social networks by developing the services you offer as well as the evolutions of the company.
Finally, we advise you to hire a professional writer to obtain quality writing for your social networks.