LinkedIn's New Media Planning API Provides Data-Backed Insights

LinkedIn's New Media Planning API Provides Data-Backed Insights

LinkedIn's new Media Planning API gives marketers access to a wealth of user profile data directly from the platform. As one of the largest B2B social networks, LinkedIn houses a treasure trove of professional insights. Their latest move aims to h...

Meta Updates Boosted Post Purchases to Avoid Apple In-App Fees

Meta Updates Boosted Post Purchases to Avoid Apple In-App Fees

Meta is offering new options for businesses that utilize their boosted post advertising product. In an effort to avoid Apple's upcoming 30% fees on in-app purchases, Meta is now prompting advertisers to purchase boosted posts directly from their d...

Twitter's Metrics: What Marketers Need to Know

Twitter's Metrics: What Marketers Need to Know

A new report has found that one of the leading social media platforms, Twitter, may be inflating its ad performance results. According to data from an ad measurement provider, during a recent high profile weekend, almost 76% of the referral traffi...

Meta Opens More Data to Researchers Ahead of Pivotal Elections

Meta Opens More Data to Researchers Ahead of Pivotal Elections

As we approach important elections worldwide and look to better understand how social media influences political attitudes, Meta is providing researchers expanded access to public Facebook and Instagram data.The company will now allow academics to ...

How Mobile Game Developers Can Leverage TikTok

How Mobile Game Developers Can Leverage TikTok

Gaming has become a central part of modern culture as more of our lives move online. With people spending more time connected virtually, gaming provides an engaging social activity. TikTok's new research report explores the evolving mobile gaming ...

YouTube Expands Music Remix Options for Creators

YouTube Expands Music Remix Options for Creators

YouTube's new music remix options for their Shorts platform provides expanded creative possibilities for users. The update introduces a "Remix" button that can now be accessed when viewing any music video on the site.Tapping this button brings cre...

Meta Further Limits Political Content Reach as Platforms Prioritize "Less Divisive" Spaces

Meta Further Limits Political Content Reach as Platforms Prioritize

Meta is making some significant changes to how political content is recommended and displayed in their apps. The company has been receiving consistent feedback from users that too much political discussion can be divisive and negatively impact the...

Pinterest Reveals Top Color Trends Set to Dominate 2024

Pinterest Reveals Top Color Trends Set to Dominate 2024

As a new year begins, it's always fascinating to observe emerging trends and forecast what's likely to take off in the months ahead. One place we can gain real insight into visual and aesthetic trends is on Pinterest, which provides a unique windo...

Questions Raised About Inflated Metrics on X

Questions Raised About Inflated Metrics on X

Social media platforms provide massive opportunities for businesses to reach new customers and drive sales. However, as with any marketing channel, it’s important to have confidence that the results being reported are accurate. A recent study anal...

Pinterest Boosts Team Marketing With Business Manager Upgrades

Pinterest Boosts Team Marketing With Business Manager Upgrades

Pinterest has introduced some significant updates to its Business Manager functionality that are sure to have an impact on how companies approach marketing on the platform. The enhanced collaboration tools provide opportunities to streamline proce...

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