YouTube Expands Video Analytics Tools to Drive Deeper Audience Insights

YouTube is continually working to improve the tools available to video creators through the YouTube Studio dashboard. The platform's latest update focuses on expanding the insights provided around audience engagement and retention. Creators will n...

Pinterest Reveals Coachella 2024 Trends

Pinterest has published data on trends expected at the popular music festival Coachella in 2024. The platform analyzed search data from tens of millions of searches related to Coachella made on Pinterest. 40% of these searches came from Gen Z user...

The Return of Facebook Pokes

Pokes, a once popular way for casual interaction on Facebook, have made a comeback on the platform. In the early days of Facebook, exploring engagement options with friends was part of the fun. Pokes allowed a simple gesture to let someone know th...

Threads Trending Conversations Now Easily Accessible for US Users

A leading social media platform has now made its trending topics feature available to all users in a particular region after testing it out over the past month. The trending topics section displays the most discussed topics on the site in a ranked...

Understanding X's Latest Update on User Engagement and Activity March 2024

X recently shared some updated stats on their platform usage and engagement but there are questions around whether the numbers tell the full story. Some of the key stats that X shared included having 250 million daily active users, however, this f...

TikTok Streamlines Social Commerce with New Promotional Tools

TikTok continues optimizing its tools for social commerce with a suite of new features aimed at simplifying the process of driving product sales directly through the platform. As the prevalence of shopping via social media expands rapidly, platfor...

Instagram Introduces New Way To Drive Online Sales

Instagram has rolled out a new feature for advertisers looking to boost online purchases from their ads. The platform is now allowing promoters to include promotional codes directly in their Instagram ad captions. This provides shoppers an incenti...

Tiktok Adds Pre-Recorded Audio Clips to Commercial Sound Library

TikTok is giving brands and businesses more options when it comes to creating engaging video ads on the platform. The popular social media app has added new audio clips from several popular TikTok creators to its commercial sound library. This lib...

TikTok's Role in Small Business Growth Highlighted Amid Political Debate

Over the past few years, TikTok has rapidly become one of the largest and most engaging social media platforms worldwide. While initially known as a lip-syncing app popular with teens, TikTok has evolved into much more - providing endless opportun...

LinkedIn's Surprising New Puzzle Games

LinkedIn is testing a new approach to engagement by introducing casual games to its platform. In a departure from its typical professional focus, the networking site plans to beta test puzzle games that users can play directly in the LinkedIn mobi...

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