Meta's Age Confirmation Checks Ensure a Safer Virtual Experience

The virtual worlds that make up the metaverse are becoming more immersive every day. As the technology advances, it's important that proper safety measures are in place, especially for younger users. One of the leading metaverse platforms, Meta, r...

Musk Escalates Tech Titans' War by Funding Block Lawsuit

The ongoing feud between Elon Musk and Jack Dorsey took a notable escalation this week, as Musk's company X Corp announced plans to fund a lawsuit against Dorsey's digital payments firm Block. At the center of the legal challenge is Block's dismis...

Will AI Change How We Connect Online?

Artificial intelligence is rapidly changing how we interact and connect with others online. While AI has the potential to streamline many processes, some are concerned about the impact on human relationships in the digital space.As AI systems like...

X Usage Takes a 30% Dip Year-Over-Year

A new report analyzing social media usage trends over the past year has uncovered some interesting findings about engagement on the platform X. Data collected through surveys of over 1,000 Americans found 30% fewer people now say they actively use...

TikTok's STEM Initiative Soars to New Heights in Europe

TikTok has had great success with its science, technology, engineering, and mathematics (STEM) focused feed in the US and is now spreading students' wings even further across Europe. The platform first launched the STEM feed in the US last year to...

Improve Your Instagram Stories With These Creative Tips

Instagram remains one of the top social media platforms for businesses to connect with customers and build their brand awareness. With over 500 million active users sharing Stories every day, it's an important channel to engage audiences. However,...

Optimizing Advantage+ Campaigns: Meta Provides Deeper Audience Insights

Meta has expanded the capabilities of its Advantage+ Shopping Campaigns to provide social media marketers with additional audience insights and targeting options. The new features allow advertisers to better segment engaged customers and optimize ...

How To Use Twitter Advanced Search in 2024

Twitter remains one of the most popular social media platforms, with hundreds of millions of users sharing millions of tweets each day. While the main Twitter feed shows an algorithmically selected sample of what people you follow are sharing, man...

How Much Does Social Media Management Cost in 2024?

As social media continues to evolve at a rapid pace, so too do the costs associated with effectively managing a business' online presence. With new platforms and features constantly being added, it has become increasingly difficult for companies t...

How Often Should You Post on Social Media in 2024?

Engaging with customers regularly on social media is one important aspect of any successful digital marketing strategy. By consistently posting high-quality, relevant content, businesses can develop meaningful relationships with their target audie...

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