5 stages of social media marketing
(smm) business
Stages of social media marketing will be reviewed in our article. If you wonder
the steps of social media marketing, this article is just for you. Steps of smm
and more will be reviewed below. Social media marketing consists of 5 stages:
How do I
start social media marketing? 5 stages of social media marketing
1. Businesses should identify their competitors well and
follow their activities on social media. At the same time, by determining the
target audience they want to reach, they should find out which channel they can
reach this audience. He should then explore what kind of a campaign they would
apply to these channels and what they have to implement this campaign.
2. After the necessary information is obtained in the first
stage, a strategy should be developed for the campaign to be implemented on
social media. For this, businesses should determine their strategies to answer
the questions below:
·
What is the strategy behind the message to be
published on social media?
·
Which policies should be applied for the
campaign to be successful?
·
What is the creative aspect in the campaign?
·
How will the company's brand personality emerge
in this campaign?
·
What is the social advertising strategy?
·
What are the indicators and criteria of the
campaign's success?
3. In the development phase, firms should identify ways to
implement the strategies they have developed for the campaign. At this stage,
if they have not been on any social network before, they should immediately set
up a social network and design their pages in the way they want to appear and
in accordance with their strategy. Then, they should identify the information
they want to convey and share, and include them in marketing programs in
accordance with traditional marketing methods.
4. Businesses and social media managers should plan
counter-response messages to answer their followers' questions quickly and
effectively and address their concerns. At this stage, businesses should start
their own social media ads. He should post blogs about them to support the
posts they share and spread their ads.
5. The final step, measurement, is necessary to ensure that
businesses are able to achieve their set goals. It should be determined at this
stage which vehicles are best served to the business and which vehicles are in
the class in this regard. According to these data, businesses should evaluate
how social media serve their business goals.
