On the marketing and commercial level
Digital is first of all much cheaper. The costs of communication on the Internet are without comparison with those of more traditional media. And The costs of distribution via e-commerce are just as high, the marketing and commercial operations launched via digital are also much simpler and faster to implement. implemented. A short preparation, without the need to coordinate different trades or service providers, without transmission delay. Finally, digital makes it possible to know very quickly the effectiveness of an operation via customer feedback and statistical data. This almost instantaneous analysis informs the company of the interest of continuing the action as it is or, on the contrary, correcting it.
Easier access to a gigantic market
Digital is the easiest way to reach the maximum number of people in the shortest time, it's a revolution, Digital has no Spatio-temporal pattern. The company can therefore take advantage of this to covet new markets, and provoke new contacts well beyond its usual area, with the added assurance that its digital activity will continue to produce effects 7 days a week, 24 hours a day, as long as it wants.
A transfigured customer relationship
This is probably the area where digital technology has disrupted the situation the most. From now on, the customer truly resides at the heart of the company. He has all the information he needs, he can interact with the company, and get in touch with it at any time, from anywhere, and by any means. This “two-way” communication is revolutionizing the customer experience as well as the company, which now benefits, continuously, from valuable information on the behavior of its customers. This information is very useful for personalizing the relationship and better satisfying the company's customers.
More agility for the company
At the business level, thanks to new digital practices, the company can now launch a new offer in no time and benefit almost instantly from market feedback. This acceleration makes it possible to adopt the “test and learn” approach which, if carried out well, benefits both the company and its customers. At the level of customer service, communication, and information sharing taking place continuously between the customer and the company, the latter will be able to be all the more present and reactive in order to quickly satisfy the request or complaint of the user.
